Lufthansa Awards Global Creative Budget to Serviceplan
Sep. 21, 2023
Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe).
The collaboration with Serviceplan, House of Communication, will begin in January 2024 and is initially scheduled to run for five years.
Carsten Hoffmann, VP Brand Experience, explains:
"While we are very much looking forward to all that lies ahead, we also want to say thank you for the 12 years of cooperation with Accenture Song. Thank you for a good partnership at eye level, for the numerous projects implemented together and the "side by side" during the most difficult phase of our company's history. The agency had created, among others, the successful campaign platforms such as "Nonstop You" or "Say Yes to the World".
Michelle Mynhardt, Head of Marketing Communication, Lufthansa, adds:
"Lufthansa is one of Germany's strongest brands with global appeal. I'm looking forward to working with Serviceplan, House of Communication, to redesign the marketing communications. The Serviceplan team proved in the pitch that they understood the Lufthansa brand, the design possibilities and our needs. I am convinced that we have found the right partner for the creative design of Lufthansa's marketing future."
Florian Haller, CEO of the Serviceplan Group, is delighted:
"The fact that we were able to convince Lufthansa with our integrated House of Communication concept makes me incredibly proud. As an internationally positioned team, we are already looking forward to further developing the communication of the iconic Best Brand Lufthansa on a global scale".
Related News
Marketing Needs new Superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content
Serviceplan Innovation Creates Campaign to Visualize Consequences of Space Pollution
Coalition of private and public aerospace organizations introduces first astronomical constellations made from space debris
Latest News
May. 03, 2024
Madre Announces New West Coast Representation With Simpatico
The newly-formed partnership marks a notable leap in Madre’s collaborative capabilities
May. 02, 2024
The Perfect Match: mymuesli and the German Men's National TeamUnite for UEFA Euro 2024
DFB Team Muesli with 11 national players on iconic tubes