M&C Saatchi LA Harnesses Time Travel For New Awareness and Fundraising Campaign for 826LA

M&C Saatchi LA Harnesses Time Travel For New Awareness and Fundraising Campaign for 826LA

Apr. 10, 2019

Have you ever wondered about the proper care of prehistoric animals or how to blend in when you travel back to Ancient Rome? If so, look no further than the Time Scouts Handbook! Filled with writing prompts and time travel safety tips, the handbook is part of the Time Scouts campaign for 826LA by M&C Saatchi LA. Part of a national non-profit organization co-founded by Dave Eggers and Nínive Calegari, 826LA is dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write. The initiative aims to raise support of all kinds for the organization with numerous rewards - tangible, emotional, transdimensional - as highlighted in the Kickstarter campaign.

In the video accompanying the Kickstarter campaign, Marc Evan Jackson, known for his roles on the hit comedies Brooklyn Nine-Nine and The Good Place — and absolutely not a time traveler — introduces you to the Time Scouts, the 21st century chapter of 826LA’s Time Scouts Multiversal. Magicians, special agents, and the general public can enjoy Time Gear, Time Patches, and The Handbook - not to mention the satisfaction of being on the right side of history.

Inspired by 826LA’s Time Travel Mart storefronts - the Mar Vista and Echo Park entry portals to the world of 826LA - the campaign is the brainchild of M&C Saatchi LA’s Associate Creative Director Stephen Reidmiller and an intrepid team of the agency’s content creators, producers, writers and artists. 826LA provides after-school tutoring, evening and weekend workshops, in-school programs, and more. Previously, M&C Saatchi LA collaborated with 826LA and its students on a series of Time Travel Mart product posters. This time, they are back (and forth) to highlight the wide-reaching, future-changing effect of 826LA. Enter: Time Scouts.

Reidmiller, who developed the project in close collaboration with artist Beth Morrell, shares:

“Time Scouts has been in the works for over two years. From an 80 page handbook to Time Patches, this project was a ton of fun to concept and create. I’m really excited to see how it grows over the next year. Everyone has a story to share. Hopefully this book inspires the students of 826LA to tell theirs.”

 

Rachel Mendelsohn, Design Manager at 826LA, notes:

“Time Scouts would not exist without Stephen Reidmiller, and the incredible support he has gathered to make this project happen. After two years of planning and experimenting, and with the support of M&C Saatchi LA behind us, the final result is astonishing. We are so impressed with the individuals who have come together to make this project a reality."

 

Carinne Mangold, Store Manager at 826LA, adds:

"826LA is grateful for the support of M&C Saatchi LA from previous projects as well, like the poster series completed with our students. The creativity and resources made available to 826LA have made such an incredible impact time and time again."

 

Camp with Cleopatra, hang with Hamilton, or simply travel across the cosmos in style. With all time and space to explore, there’s never been a better era to join Time Scouts.

Disclaimer: Time travel is not real. So pledge support and join the Time Scouts by May 9.

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