Making a House a Home, KBC Bank Navigates the Pitfalls of Home Renovations
Feb. 19, 2024
The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch "Home Renovation Housing & Energy" aimed at supporting homeowners in funding often complex renovations for sustainable and energy-efficient home improvements, with KBC Bank as your trusted partner.
Created by Brussels based creative agency FamousGrey, and directed by Bernd Faass through international production company HAMLET, "Housing & Energy" recognises that home renovations become more than just about bricks and mortar. They are an emotionally charged transformative journey, a physical, emotional and financial rollercoaster all in one. From a struggle with wrong measurements and accidents to negotiations with tradespeople, to balancing rapidly depleting finances, the journey is rife with ups and downs.
The swift-moving spot, which is running on Belgian TV channels, showcases a range of emotions and relatable experiences for the audience, with wit and charm. Its message will likely resonate with a lot of people who have their own experiences of home renovations.
Bernd Faass, Director, HAMLET said:
"It was a fantastic project, sort of like self-therapy. I'm currently renovating a house myself, so I had a real-time insight into the extreme emotions that come with renovating. I wanted to translate these roller coaster rides of emotions also to the visuals. So the idea was to treat each scene individually, make each shot different. The less the viewer can anticipate a visual concept, the better - but at the same time always maintain the human touch and the connection to our characters."
Peter Ampe, Executive Creative Director, FamousGrey added:
"Bernd has a gift for portraying reality in a way that makes it funny. Moreover, he adds an aesthetic layer to it that also makes the whole piece more beautiful. This combination of cinematic and recognisably human is perfectly what we needed for this film."
Related News
Coca-Cola's Epic Night Out in Bangkok with Rapper F.HERO and Celebrity Chef, Chef Pom
New interactive music video by Ogilvy Singapore and HAMLET is part of the Foodmarks brand platform
International Production Studio HAMLET Have Signed Joseph Mann
Joseph grew up heavily influenced by puppet legend Jim Henson
You won't Love your Printer. But you can Hate it Less. HP Turns Printer hate into Print Solutions
In collaboration with AKQA and HAMLET, HP introduces "Made to be less hated"
Latest News
May. 02, 2024
Ad of the Day | Krys Presents the Style Battle
When timeless style meets the big screen, with Krys and TBWA\Paris drawing from famous film genres for their latest campaign
May. 02, 2024
Cannes Lions Announces 2024 Shortlisting Jury Members
12 new markets are represented on the Shortlisting Jury for the first time