Marketing Trends During the Pandemic

Marketing Trends During the Pandemic

Apr. 26, 2021

With the COVID-19 pandemic affecting economies worldwide and halting all processes, companies had to come up with different ways to meet the customer needs in this unique lifestyle and situation. In this article, we will go into how companies changed their marketing approach.

Marketing Trends We Now See

  • Video advertisements

We now see video advertisements becoming very popular. People in the modern-day lifestyle have become quite impatient and tend to scroll past things more often. However, with video advertisements, you are sure to capture the attention of your audience and let them know about your products and services in an effective way.

Many of them unsubscribed from many expensive streaming services and platforms as people faced unemployment and financial issues. Free video service platforms became an excellent place for marketers to make their products and services known by creating interesting and interactive content for users that entertained them and made them feel happy in the uncertain times of the pandemic. Therefore, we see that E-commerce platforms are becoming prime locations for marketing and advertising.

  • Different attitude approach

With the COVID-19 pandemic causing tremendous grief and loss in many parts of the world, companies are required to be very sensitive to the struggles experienced by everyday people. Hence, it is important to be sensitive to the audience and not be cold in your marketing approach. Your marketing approach must have the element of personal human connection and interactivity.

Marketing must become warmer and induce feelings of happiness and safety. It is clear that customers in these times, more than ever, crave honesty and genuineness. Hence, marketers have recognized that it is important to be authentic and reconsider how they go about creating the brand experience for internet users. So, brand stories are taking on a different quality in these times, and messages are being shared in a more real way.

Companies aim to create nostalgia and draw people’s attention to the old days to make them feel happy. Companies have also aimed at ensuring that consumers become more self-reliant in these times and don’t have a dependency on various systems.

Companies also showcased their concerns for the challenging times and became more active in citizen journalism. Hence, companies were taking up social activism causes and becoming more well known in the eyes of the public by being real voices of change.

  • Consumer needs

Marketers focused on understanding the psychology and behavior patterns of consumers during the pandemic. They studied what sort of services customers needed. These needs were usually those of safety and comfort. People were looking for more ways to simplify their lifestyle. For those who wanted to return products, it was important to make their experience comfortable.

  • Social media

Online connections were becoming increasingly important and necessary due to the strict social distancing guidelines that many countries were imposing on the people in order to curb the spread of the virus. Hence, social platforms became significant places for marketing.

Companies had to become creative, more relevant and immediate in the eyes of their potential target audience. Hence, they connected to the audience through Instagram, Facebook, Twitter and other social media platforms where they regularly posted content, and influencers became an essential component of their marketing endeavors.

Companies were hosting live event shows and also Q and A sessions, which were generally met with good responses. Businesses were meeting their networking needs through the use of platforms like LinkedIn to stay connected as well.

Companies also saw how instrumental blogs, video tutorials, online courses and email newsletters were for their marketing purposes. Email marketing has become much more sophisticated now and offers a better call-to-action (CTA) to the users. Advertising even picked up in places like Facebook messenger with a CTA to the users.

  • Mobile optimization

Because of the pandemic, people relied on their smartphones for online shopping, ordering food and making quick searches on search engines like Google. There was a huge rise in the number of people using and depending on their smartphones in the pandemic. For instance, we saw online gambling became a popular mode of entertainment in England, Scotland, Nederlands and many other countries in Europe.

Hence, companies focused on providing visitors with the best user experience on their websites by optimizing their websites for phones and various devices of different screen sizes. By having easy navigability and quick logins, websites had a better chance of being ranked higher in the search engines. Google recognizes website loading speed as an important ranking factor.

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