Martin Werner Goes on a Family Trip with Volvo

Sep. 12, 2024

Volvo has a reputation as the quintessential family car and in the new campaign for the XC90 model, the Swedish car brand shows why. Whether you are transporting half a dozen kids, a ridiculous amount of furniture or going on a trip to either the mountains or the sea, this SUV has got you covered.

Danish director Martin Werner once again proves his ability to elevate charming and relatable narratives in the campaign produced by Bacon and made with Swedish agency Stendahls.