Max Hosts an Artistic Installation to Celebrate the Latest Season of The White Lotus with Ogilvy PR

Apr. 04, 2025

On Monday, April 7, the highly anticipated season finale of the new installment of HBO Original series The White Lotus premieres on Max. To celebrate the event, Callao will become the epicenter of a unique experience: a temporary installation paying tribute to the iconic series.

From Friday, April 4 to Sunday, April 7, between 12 p.m. and 8 p.m., The White Lotus fans will be able to enjoy a piece specially created for the occasion. This unique silk artwork required over 200 hours of embroidery at the Madrid workshop of José María Fernández, a craftsman whose family has practiced this art for over three generations. The result is a tangible manifestation of color, texture, and symbolism that evokes the landscapes, culture, and mystery that have captivated millions of viewers around the world.

This intervention has been conceived as a celebration of The White Lotus universe and its meticulous attention to detail. The third season transports viewers to exotic Thailand, where spirituality, Buddhist iconography, and lush nature become essential elements of the narrative. The installation in Callao pays tribute to these themes through an ornamental and symbolic piece that captures the essence of the region. Madrid has been chosen as the setting for this special activation.

A fusion of art, culture, and entertainment that promises to become a must-see for fans of the series and the general public alike.