Media Design Group Leads Branded Content Integration For ZipRecruiter And Disney+ in Latest Star Wars Series "Andor"

Nov. 18, 2022

Media Design Group orchestrated a one-of-a-kind content integration partnership between client, ZipRecruiter, the leading online employment marketplace, and the new Disney+ Star Wars universe origin story "Andor," currently streaming on the platform. The :30 second branded content spot cleverly plays on the series’ narrative, which tells how the character of Cassian Andor went from thief to being recruited as a spy for the Rebellion.

Ben Zimmerman, Co-Founder/President of Media Design Group, notes that the creative concept behind the integration features clips from the show with cleverly composited ZipRecruiter graphics and visual effects embedded to highlight the company’s mission to connect people to their next great career opportunity. Taglines such as ‘Special People are Hard to Find’ and ‘Discover Your Mission’ reveal playful puns for Star Wars fans that play on Andor’s coming-of-age journey. 

Zimmerman said:

"Our goal with these sponsorship and integration projects is to create deeper connections between the brands and their consumers. Anyone can slap a log onto some show footage and call it branded content, but when we create these partnerships, we look for authentic and entertaining ways to tell the brand’s story."