Monoprix and The Good Company Redefine What it Means to Eat French

Mar. 06, 2025

Today, the French are consuming more and more local products. Rather than addressing this in a cliche way, Monoprix and its agency, The Good Company, have chosen to take an unexpected approach.

Eating French Doesn’t Mean Cooking French

When we hear “eating French,” we immediately think of boeuf bourguignon, blanquette de veau, or cassoulet. But for Monoprix, there is a difference between the dish and the ingredients used to prepare it. That’s the whole idea behind this campaign, which pairs the almost provocative tagline “Eat French” with dishes from around the world—such as a burger, sushi, or tacos—all made with French-origin ingredients sold at Monoprix.

Highlighting Monoprix and Its French-Origin Products

With this campaign, Monoprix showcases its range of French-origin products while appealing to an urban, curious audience that enjoys global cuisine. Whether it’s chicken, milk, beef, or fish, the brand highlights the diversity of its French offerings, reinforcing its position as a retailer that listens to its consumers’ needs.

Nicolas Gadesaude, ECD, The Good Company said:

“This campaign brings together the best of both worlds—championing local producers and celebrating the French love affair with global cuisine - proof that the French are more open-minded about their cuisine than people think!”