MOX Launches Experiences and Activations Division MOX/WORLDS Led by Jas Rewkiewicz

Jun. 22, 2026

Global creative agency, MOX, has launched MOX/WORLDS, a new division focusing on the next era of brand design, innovation, and experiences. MOX/WORLDS will be led by former ALTAVA Chief Creative Officer Jaś Rewkiewicz.

Since its inception, MOX has helped shape culture worlds for brands like Nike, LEGO, SEGA and Salomon. The agency has become known for creating the work others reference, combining strategy, creative, production and social. With brands increasingly moving beyond campaigns and into products, places and experiences, those worlds are becoming more tangible than ever.

Matt Bolton, co-founder and Creative Director of MOX said:

"Everything we do is about world-building. That may become a campaign, a community initiative, a platform, or a content series. Increasingly, it’s something people can physically step into. MOX/WORLDS allows us to bring those worlds to life in entirely new ways."

 

Creative Director, Jas will lead MOX’s design and experience team from the London office. Jaś joins from South Korean tech company, ALTAVA where he led creative projects spanning immersive and interactive experiences for culture-leading brands such as Roblox, LVMH, and LaLiga. Prior to this, Jaś was Creative Director at MOX, making his new appointment as Creative Director, MOX/WORLDS a welcomed return.

Jas Rewkiewicz, added:

"The most interesting brands today aren’t just communicating with audiences. They’re creating things people can enter, interact with and be part of. What drew me to MOX was the chance to build brand worlds like never before, combining strategy, craft and technology to create experiences rooted in culture and community."

 

The division launches with a global branding and design brief from Formula E, helping shape the future of one of the world’s fastest-growing sports on the planet.