NASCAR Launches Immersive Gaming Experience "NASCAR Speed Hub" on Roblox
Mar. 10, 2023
NASCAR Speed Hub' today makes its virtual debut on Roblox. NASCAR Speed Hub is an immersive experience that lets players design cars, unlock exclusive virtual items, play mini games, and connect to other popular experiences on the platform. Partnering with metaverse studio Dubit, NASCAR's Roblox experience also builds around a popular collaboration with Jailbreak developers Badimo.
Nick Rend, NASCAR managing director of gaming & esports said:
"This is the next step in expanding NASCAR’s presence in the metaverse and engaging with the community in unique and creative ways. At NASCAR we want to encourage the emerging generation of digital natives to manifest their passion for NASCAR racing their own way. NASCAR Speed Hub on Roblox is an exciting new space that lets players create and evolve their NASCAR story on their terms."
NASCAR Speed Hub is an immersive 3D experience filled with social experiences. Players can unlock virtual items, customize cars, and learn about NASCAR Racing in a fun, creative, and playful environment on the Roblox platform that's connecting millions of people through shared experiences.
At the heart of the hub is a time trial that allows players to collect currency and upgrade their car. Upgrades are a critical component to competing for bragging rights on the global leaderboard. The "Quest for Diamonds" is a mini game that sees NASCAR's 75th Anniversary diamonds spread throughout partner games which are accessed through the hub.
Andrew Douthwaite, Dubit chief commercial officer said:
"We are thrilled to bring the excitement of NASCAR to the Roblox platform in a unique way, involving the phenomenal community of builders. Roblox has a vibrant platform of designers and players, and when it came time to launch a persistent space, it was important for NASCAR to also include creators."
Jailbreak players who complete a time trial in NASCAR Speed Hub will earn a limited time NASCAR-themed 75th anniversary skin as part of a new vehicle launch.
Alex Balfanz, co-founder of Badimo said:
"NASCAR's passion for community building on the Roblox platform is remarkable. Our fans loved the Jailbreak x NASCAR experience and the virtual items we previously launched are some of the most talked about in our community."
The NASCAR Speed Hub will eventually include additional user generated and official content.
Related News
77 Ventures Creative and NASCAR Ask "Any Questions?"
NASCAR's long-time agency partner devises a campaign giving NASCAR drivers heroic treatment
Givenchy Beauty Redefines The Gentleman: Welcome to The Gentleman Society
Givenchy Beauty proudly introduces The Gentleman Society, a groundbreaking brand platform that transcends norms, shaping a new narrative for today's modern gentleman
Nascar Releases Third and Final Film of 75th Anniversary TV Campaign
77 Ventures Creative and NASCAR envision the future of the sport with “Zuri”
Latest News
Apr. 24, 2024
Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG
Apr. 24, 2024
"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy
The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack