Navigant Credit Union Believes that if You Own Your business, You'll Probably Like Owning Your Credit Union

Apr. 29, 2024

A new campaign for Navigant Credit Union from Nail Communications celebrates Navigant’s unique ownership structure—namely that its customers aren’t just members but owners.

And no one appreciates the value of ownership more than small business owners. This is why Navigant is featuring one of the local businesses it works with for the second commercial in its “Own it” campaign.

The business Rhode Island Spirits was founded by two women who forage locally for ingredients and distill an unusual array of artisanal gins, vodkas, and since this is Rhode Island, limoncellos.

The “Own it” campaign includes TV, OOH, print, and digital/social. This three-part campaign series began featuring this Small Business creative launches officially on May 1st. Media strategy and placement is managed by Decibel Media.

Navigant’s First VP of Marketing and Member Experience, Molly Pastores said:

"Our mission is to support the financial well-being of our community. And there’s no better way to do that than to support local business owners like Cathy and Kara."