New Amsterdam Vodka Unveils New Brand Identity in "Find Your Wins" Campaign

Apr. 03, 2025

New Amsterdam Vodka is debuting a refreshed visual identity, including a new label, logo, and icon, alongside the latest iteration of the brand’s "Find Your Wins" ad campaign.

Developed in partnership with Preacher, the refreshed "Find Your Wins" campaign embodies a spirit of thrill-seeking optimism and fuels the brotherly bonds of competition, leaning into the most exciting and distinctive aspects of the New Amsterdam brand.

The new "Find Your Wins" campaign is a 360-degree, national marketing campaign that can be found across a variety of media channels, including TV, digital, and social. Grounded in the spirit of competition, the spot captures the excitement of a playful rivalry, an electrifying chase, and that last-second elevator moment – showcasing the camaraderie that makes every win worth celebrating.