Noted Director Gary Shore Joins The Bigger Picture

Noted Director Gary Shore Joins The Bigger Picture

Feb. 19, 2019

The Bigger Picture is expanding its talent offerings with director/writer Gary Shore. A multi-faceted storyteller, Shore has a penchant for turning complex concepts into eye-catching narratives for both short-form branded content and feature films. Among them, projects for Adidas, Guinness, Jaguar, Gatorade, Samsung and Nissan, and his box-office-topping first feature, Dracula Untold, for Universal Pictures. Before joining The Bigger Picture, he was represented in the US via Knucklehead (where he continues to be represented in the UK) and Anonymous Content.

Hailing from Dublin, Shore studied filmmaking at Ireland’s GMIT and IADT, before turning to painting at Central Saint Martins in London. Uniting these experiences, Shore carved out a career as a director - infusing brand-driven films and commercials with emotional and sensory impact. His efforts twice earned him a nomination for Cannes Young Directors Award and numerous industry doffs of proverbial caps.

The Bigger Picture Founder Tracy Mays says:

“Gary is a visionary talent whose work speaks to human moments though expansive visual storytelling and sometimes offbeat humor - or big stories in small, weird places, as he likes to call it. Because of his vast knowledge in visual language, he has the ability to enter the creative conversation from many different angles, and just like The Bigger Picture, he’s constantly looking for opportunities in cutting edge content.”

 

Shore’s first feature, Dracula Untold for Universal Pictures, grossed $240 million at the word-wide box office, was number one in thirty two countries, and won the prestigious Saturn Award for Best Horror in 2014. Gary’s next film will be a horror set on the Queen Mary ship in Long Beach, California, which will shoot later this year.

Shore concludes:

“What appeals to me about working with Tracy and The Bigger Picture is her devil-may-care approach to tradition. Just because a commercial is likely to be viewed on a small screen, with everything else, doesn’t mean it needs to look like everything else - or that standards should drop. The opportunities to tell stories with new platforms is surpassed only by the need to invent a new visual grammar to experience them.”

Related News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 16, 2026

M+C Saatchi Strengthens UK Creative Leadership With Guy Bradbury Promotion and Regan Warner Appointment

Bradbury will lead M+C Saatchi's creative vision in the UK, with Warner joining from McCann London

Jul. 15, 2026

AARP Names Award-Winning Editor-in-Chief and Media Executive Michael Caruso as SVP

In his new role, Caruso will oversee AARP's full content portfolio, including the two largest circulation magazines in the U.S.

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops