Numan Debut's "Inertia Man" in Latest TV Drive

Nov. 02, 2022

Numan, the leading digital platform for men’s health, has launched a stop-motion TV campaign debuting new characters "Inertia Man" and straight-talking action hero Dunks. A series of creatives see Dunks arriving unexpectedly to coax Inertia Man into action at all the right moments and help him to tackle his health problems head-on with the simple call to action to ‘do something’ with Numan.com.

Created in-house, the tech brand worked closely with world renowned puppet makers Mackinnon & Saunders whose work spans Bob the Builder, Postman Pat and Tim Burton’s Corpse. The ads were co-directed by Steven Qua - who has directed spots for MTV, Nike and Adidas - and animation director Tobias Fouracre, who has worked with Oscar-winning director Wes Anderson on Isle of Dogs and Fantastic Mr Fox.

The media strategy devised by Bountiful Cow, includes coverage across Channel 4 and Sky, with a focus on popular sports programming including the Premier league. TV is supported by an outdoor campaign using landmark large-format Ocean Outdoor screens across key cities.