Ogilvy Paris Appoints Digital-Native CCO Benjamin Bregeault to Drive Creative Innovation

Apr. 24, 2026

In a deliberate move designed to underscore Ogilvy Paris' ongoing evolution and commitment to integrating innovative, digitally led creative solutions into its core offerings, the agency names its ECD talent, Benjamin Bregeault, Chief Creative Officer.

Benjamin Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking digital expertise. He began his creative journey at Ogilvy Paris, where for nine years he contributed to significant national and international accounts including Fanta, Sprite, Scrabble, Free, and Perrier. Building on this foundation, Benjamin then broadened his experience at leading agencies such as Buzzman, Wunderman, 180 Amsterdam, and BETC. Crucially, his tenure as Creative Director at Blast Radius, a prominent WPP digital creative hot shop, provided him with invaluable experience in leveraging digital platforms to craft groundbreaking brand experiences and solutions.

Benjamin rejoined Ogilvy Paris in 2021, quickly advancing to Executive Creative Director in 2023. Now, taking the helm of the agency's creative department, he brings a visionary leadership shaped by a career dedicated to relentless innovation and creative excellence across diverse environments. Throughout his career, Benjamin has earned every major industry accolade, including D&AD, Cannes Lions, Eurobest Grand Prix, New York Festivals, Andy Awards, One Show, and Clio Awards.

At Ogilvy Paris, Benjamin has been instrumental in securing numerous significant client partnerships, including Doctolib, Citeo, Grimbergen, Mobalpa, and Gamm vert. He has also been a key creative force for existing clients such as Vittel, Mondelez, Absolut, and Decathlon, making significant contributions to the agency's creative distinctions in recent years.

Mathieu Plassard, President & CEO Ogilvy Paris, commented on the appointment:

"Benjamin’s appointment is a pivotal moment for our creative department. His journey, which seamlessly weaves together deep agency roots with substantial experience from pioneering digital activation agencies like Blast Radius, makes him exceptionally suited to lead our creative vision. This unique hybrid perspective ensures we continue to deliver innovative, impactful work that truly resonates in today’s complex digital landscape. We are excited for him to drive our ongoing creative evolution."

 

This appointment reinforces Ogilvy Paris’ commitment to delivering cutting-edge creative strategies that meet the evolving needs of its diverse client portfolio, leveraging a leadership team with broad and integrated expertise.