Old El Paso Invites Lena Mahfouf to Spice Things Up as Its New Face

Oct. 04, 2023

Old El Paso, the iconic Mexican-inspired cuisine brand, recently made waves at a Parisian fashion show by reaching out to renowned influencer Lena Mahfouf. This exciting activation, orchestrated by Paris-based Artefact 3000 agency, was designed to celebrate Lena's passion for Old El Paso spice blends.

Lena Mahfouf, known for her love of cooking and dynamic presence on social media, shared her fondness for Old El Paso products with her followers during her August vlogs. It was from there that the idea of a bold collaboration proposal took shape:

Old El Paso decided to surprise Lena by offering her the role of the new face of the brand at a Parisian fashion show. A team of performers proudly displayed tortillashaped signs, creating an unforgettable and whimsical visual presence.

Mission accomplished: Lena couldn't resist the allure of tortillas and joined the performers, taking photos with them and confirming her love for Old El Paso products. Stay tuned for more…This unexpected initiative once again demonstrates that creativity and audacity can successfully blend to bring a breath of fresh air to a highly conventional setting.