Olivier Staub Reshuffles (And Makes) Another Classic For Quebec's Cnesst
Nov. 16, 2022
As the first few notes of Robert Charlebois’ J’t’aime comme un fou (literally translating as Crazy in love) are heard, Olivier Staub’s promise for a deeply
cinematographic and emotionally evocative spot are fulfilled.
Ensued an ode to work ethic and carefulness from the perspective of a worker’s loved ones, singing their wish for a safe environment under the watchful eye of a business owner.
Director said:
"Being a longtime fan of Robert Charlebois, it was an honor to wrap storytelling around his mythic track. The highlight was when, once on set, I asked the musical director if he could cue on five beat instead of 4… It would help me to cue action and talent better ? I think he almost collapsed to that ineptness. You can do a lot of things as a director but not change a 4 beat track to 5...meh, still worked out great on 4."
Related News
Cossette and Sea-Doo Celebrate Personal Connections to Water through Mural Art
Created by Cossette, this OOH campaign highlights how Sea-Doo products bring people closer to the water
The One Club Brings Professional Development and DEI Events to Toronto
The club's Master Class in Creativity-Toronto, hosted in partnership with Cossette, takes place on April 22, 2025
Cossette Breaks the Mold in Motorcycling with Can-Am's Electric Revolution
As BRP unveils its brand-new lineup of Can-Am electric motorcycles, Cossette launches an integrated campaign that shakes up industry norms
Latest News
Sep. 10, 2026
Movistar Estudiantes & Havas Creative Spain Turn Eight Decades of Resilience into an Indestructible Shield
For Movistar Estudiantes' 2026/27 season-ticket campaign, Havas Creative Spain transformed the idea of "Indestructibles" into a physical object
Sep. 10, 2026
Mother Design Creates New Brand Identity for Keen to Reposition Spiritual Services for Modern Wellbeing
New identity reframes psychic guidance platform around clarity, perspective and human guidance, bringing Keen into the world of modern wellbeing



