Omnipod 5 Helps Make Diabetes a Smaller Part of Life in New Work from Raindrop

Jun. 09, 2025

For people living with type 1 and type 2 diabetes, life can be a revolving door of painful injections, tangled tubes, and confusing pharmaceutical ads about glucose management. But a new, humorous and educational paid social campaign intends to show consumers that there is a better way.  

Today, Insulet and Raindrop launched a lighthearted longform video touting the ways Omnipod 5 makes life easier for people living with diabetes, from its simplified, tubeless design to its personalized customer care available around the clock. The three-minute short film leans on relatable humor and breezy dialogue to highlight the Pod’s ease. What’s more, real Omnipod 5 users are cast alongside the lead anchor, amplifying the authenticity of the work. 

Though diabetes-related advertising usually approaches glucose management with a serious tone, Insulet wanted to engage with consumers in a joyous way that depicted proper care as an accessible element of daily living—without downplaying the condition.  

Lucas Escobar, director, US Consumer Marketing at Insulet Corporation said:

“This campaign uses humor to disarm and education to empower the viewer, reflecting the real, everyday challenges of life with diabetes while showcasing how Omnipod 5 can help make diabetes a smaller part of life. Raindrop brought both strategic insight and creative brilliance to help us tell a story that’s as impactful as it is relatable.” 

 

Jacques Spitzer, Raindrop CEO and CCO, added:

“I love that Insulet was willing to do something disruptive with their advertising by creating a campaign that is endearing, entertaining, and educational in a way that you actually want to watch. People will be forwarding this to friends and family who will fall in love with Omnipod 5 and the freedom it provides.”

 

The new campaign will live predominantly on YouTube and Meta, with additional support via :60, :30, and :15 cutdowns.