Orange Maison Protegee and Marcel Don't Have Much to Show You

Orange Maison Protegee and Marcel Don't Have Much to Show You

Mar. 29, 2023

For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to make your home more secure.

While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protégée in its new campaign. This campaign does not say much. Yes, not much, because that's what will happen at home, during your absence, thanks to its alarm and remote surveillance system. And that's also what it will cost you to subscribe to the Orange Home Protection offer.

The three TV films, directed by Laura Sicouri (Division), immerse us in three interiors. Through different moments of life captured, we observe that not much happens in the absence of the owners of the place... A hamster playing ninja in its cage, an answering machine taking a message, or a badly hung piece of clothing falling off the clothesline: little things, because these homes are secured with Orange Maison Protégée.

The "not much" that Orange Maison Protégée offers is also available in print, with non-events captured on the spot by Yann Le Pape: a spider that takes advantage of the owners' temporary absence to expand its web, and a ficus leaf that forfeits after forgetting to water it.

The campaign has been deployed on TV, print, digital, social media and Orange stores since March 20.

Related News

Apr. 25, 2023

Orange and Marcel Treat You to their Menu Open

Open is Orange’s mobile + home plan, and comes with its exclusive discount, as well as the possibility to customize it according to household’s needs

Apr. 14, 2023

For Basketball Fans, Betclic Creates Seats Where None Exist

Sports betting application is launching the Betclic Extra Seats in collaboration with its agency Marcel

Mar. 09, 2023

Transavia Takes Ownership of the Airplane Celebration in Football Video Games

Transavia decided to give a treat to football fans by offering them the chance to win tickets to see their favorite team play at home

Latest News

May. 29, 2023

Open Announces the Appointment of Millie Vergara as Managing Director for the US Market

Former McDonald's executive joins the team to strengthen the business and client relationships based in Miami

May. 26, 2023

NASCAR Releases Second Installment of 75th Anniversary TV Campaign

30-second spot featuring Dale Earnhardt Jr. highlights current drivers and the countless roads leading to NASCAR’s top level