PACK'D Appoints Digital Natives as Social-First Agency Partner

Sep. 21, 2026

PACK'D, a leading frozen fruit and vegetables company, has appointed Digital Natives as its strategic partner to achieve its ambition of becoming one of the UK’s leading social-first FMCG brands.

The engagement covers organic social strategy, content planning, production, influencer marketing, and campaign development to deliver social that will drive both brand growth and commercial impact.

Digital Natives will lead a range of activity tailored to maximising campaign moments, supporting product launches helping PACK’D deliver their growth ambitions across the rest of 2026 and into 2027.

Alex Callender, Senior Brand Manager at PACK’D, said:

“The Digital Natives team impressed us with their understanding of our brand and what we want to achieve. Frozen fruit and veg doesn’t need to be second to fresh and we’re confident that, with their support as our social first agency, we’re about to bring the relevance of frozen to new audiences and new heights.”

 

Alistair Fitch, Co-Founder & CEO at Digital Natives, added:

“It’s brilliant to be working with such a forward thinking brand with space to own when it comes to a social-first approach. The whole team is excited to be starting work on an account that you are about to see a lot more of, and in ways that are brand and culturally relevant, but still feel fun and unexpected.”

 

The appointment marks the latest step in Digital Natives’ expansion, following recent wins in both the US & Europe, including Colgate Palmolive, Fujifilm, and KP Snacks’ Whole Earth and Tyrrell’s brands.