Paola Kudaki Directs CoverGirl Campaign With New Ambassador America Ferrera

Feb. 25, 2022

Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. Directed by Believe Media's Paola Kudacki, the spot offers a glimpse into Ferrera's path to embracing her identity as a Latina woman, playful artist, and now a Coty's CoverGirl ambassador.

Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where "a head full of dreams and a heart full of ambition" can lead.