Pathfinder 23 Wins the Global Carlsberg Group E-commerce Assignment Following Multi-Agency Pitch

Pathfinder 23 Wins the Global Carlsberg Group E-commerce Assignment Following Multi-Agency Pitch

Oct. 30, 2020

Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.

After a multi-agency pitch, Pathfinder 23 were successful in winning the Global E-Commerce account for Carlsberg Group, one of the world’s leading brewery group. Pathfinder23 is a specialist E-commerce agency that has harnessed a perfect synthesis of creativity and technology in order to offer global E-commerce solutions to the world’s leading brands. The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen, a brewer who looked to the future, prizing long-term growth over short-term gain. Today Carlsberg Group is a truly global brewer with more than 140 brands in its beer portfolio.

Pathfinder 23 already handles E-commerce creation for brands such as Somersby, 1664 Blanc, Grimbergen, Brooklyn, and Tuborg. The agency is responsible for E-commerce tailored strategy and toolkits creation (including Synthrone, a Brand New Galaxy’s original solution). The contract is valid until 2022.

Michelle Rolf Jensen, Global eCommerce Executive at Carlsberg Group commented:

E-commerce is a growing area of our business and the one we need to focus on with partners who are experienced, forward-thinking, and creative. Pathfinder 23 has already started working on strategic projects and creating E-commerce assets for several of our brands, hence we are looking forward to a huge change in the E-retail environment in 2021.”


Ewa Tkaczyk, Business Director at Pathfinder 23 added:

We’re delighted to work with Carlsberg Group – an iconic brand that stands for the best in their field. We are very much looking forward to help building a significant E-commerce presence and visibility across key markets for the Group. Our experience, know-how and talents will help us to deliver high-quality E-commerce solutions for any brand and market within the Carlsberg Group portfolio.


Pathfinder 23 is a Global E-commerce agency focusing on E-commerce Analytics, Data-Driven E-commerce Design, and worldwide cooperation with E-retailers. Pathfinder 23 is part of Brand New Galaxy, an independent agency and technology holding based in Europe, North America, and the Middle East.

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