Pepsodent Launches World's First Oral Care Performance Partnership for a Para-Archer

Oct. 05, 2026

“For more than 100 years, Pepsodent has championed the importance of strong teeth and gums, grounded in the belief that good oral health enables people to embrace more of what life has to offer. Through Bite Into Glory, we're extending that belief into the world of sport for the first time.  Athlete sponsorship typically attaches a brand's name to someone else's excellence, but our partnership with Kholidin is unique as Pepsodent is instrumental to Kholidin’s preparation and ability to compete. It’s not just an endorsement, we’re maintaining the equipment for performance. Kholidin has been a longtime user of Pepsodent, which made this partnership feel like a natural fit from the start, and we're grateful to him for trusting us to be part of his journey.”

“Brands usually sponsor the visible parts of an athlete's performance — their speed, strength, or agility. But nobody had thought about the power of their bite. Every one of the roughly 300 arrows Kholidin shoots a day passes its full force through his teeth and that's what the whole partnership is built on. We wanted to deliver something real that enables Kholidin’s performance through a dental program specific to him, not only a sponsorship that puts our name next to his.” 

"For me, every competition is an opportunity to learn, evaluate myself, and continue improving. My technique may be different, but my ambition as an athlete remains the same: to become better every day and give my best for Indonesia. I’ve been a Pepsodent user for many years, and having their support and partnership now means even more as I work towards achieving bigger goals in my sporting journey,"