PHA Hires Paul Mccaffrey to Turbo-Charge Integrated Communications Offer

Feb. 20, 2026

The PHA Group has appointed Paul McCaffrey to a newly created leadership role. 

McCaffrey joins as Executive Vice President, Integrated Campaigns, with the remit to grow the agency’s portfolio of integrated communications work with both new and existing clients. 

At the same time, PHA has unveiled a new agency proposition and brand identity that brings its earned-first integrated communications offer to life.

McCaffrey will be able to draw on PHA’s broad practice and sector expertise, deep specialisms across earned, social, digital and paid media, and a full suite of strategy & creative services, to dynamically solve for any client opportunity or challenges and deliver campaigns that generate impact at every step of the customer journey from awareness through to conversion. 

PHA builds, grows and protects brands & reputations for a roster of dynamic consumer, corporate, b2b, technology and health clients in the UK and internationally.  

McCaffrey has over 25 years’ PR experience. He previously served as Head of Campaigns at SEC Newgate, and has held other senior positions including Managing Director of Publicasity and Global Consumer Chair at the PROI. He has worked on wide range of award-winning campaigns for the likes of Coca-Cola, Morrisons, TK Maxx and Sony.

McCaffrey – who has already been involved in numerous pitches – will report into George Coleman, CEO, and sit on the agency’s Executive Committee (ExCo).

George Coleman, CEO of The PHA Group said:

“In a world of disruption, disintermediation and fragmentation, clients want agile agency partners who can cut through the complexity and engage audiences wherever they are, always. PHA is built for this new operating reality where integrated multi-disciplined teams are essential, not a luxury. When unboxed minds meet the right ambition, communications stop blending in. They start breaking out.” 

 

McCaffrey said:

"I am thrilled to be joining PHA at such a key point in the agency’s development.  It's exciting to be working with the talented teams here to unlock opportunities, putting PHA’s integrated offer centre stage. With twenty years behind us and a team of exceptional practitioners, we are well positioned to deliver bold, integrated campaigns that standout in an ever-evolving comms landscape."