Porsche's New Cars Welcome You To Life in Breathtaking Skye Location

Porsche's New Cars Welcome You To Life in Breathtaking Skye Location

Jan. 16, 2019

When life’s constant and unavoidable communication gets too much, sometimes you must go off the grid. ‘Welcome to life’ say Porsche in two new films by Kemper Kommunikation and Bee Film, shot on the Isle of Skye to promote the highly anticipated 718 Boxster T and 718 Cayman T.

Production company, Bee Film, were tasked with shooting the promo films for the highly-anticipated models. Looking for remote natural locations, that would convey the feeling of being out of touch with the everyday grind, alongside secure roads that could be kept secret from the public, the team partnered with LS Productions to pull off the shoot.

The team at LS scoured England, Scotland and Wales before settling on the Isle of Skye, where they could provide the complex logistical arrangements and beautiful aesthetics that would backdrop the cars.

Location Manager at LS Productions, Amy Morement, explains:

“The client felt that Scotland best communicated the wild, remote and rugged feel that they were seeking. We were looking for a mix of single and two lane roads where we could have a minimum of 2km of uninterrupted controllable road. Skye could provide all of this alongside a variety of loch-side roads, bridges, glens and hairpin bends. The dramatic, prehistoric landscape is one of a kind. We knew we could make it work from a location perspective, even during a busy time on the island. However, it would not have been possible had we not had prior strong relationships with the local authorities and residents.”

 

With security of paramount importance and time short, the LS production team deployed a team of scouts across the whole route ahead of and during the shoot days. Steady communication across the long stretches of road and surrounding mountains ensured none of the public spotted the new models before they were officially released.

Abi Atkinson, Senior Producer at LS Productions, explains:

“This route contains some of the most popular tourist destinations on the island. It’s not easy to keep tourists away in September when you are working on long stretches of roads. We had to be prepared for any situation”

 

Amy Morement feels lucky to have organised shoots on the island many times over the years:

“We already had great relationships with the film office, roads department, police, local traffic management, local trusts, community groups, land owners and local residents. All of this helped us minimise impact and mitigate any challenges that arose. Communication is key when working in small communities.”

 

Even with the extensive pre-production process, there were still some uncontrollable factors on the day that required on-the-spot problem solving. Heavy rainstorms hit on shoot day one. Abi Atkinson had to discover her inner meteorologist, and some swift camera de-fogging skills.

Abi Atkinson says:

“Despite beautiful sunshine on the recce days, the heavens opened and the weather was looking like a real concern for shoot day two. With multiple weather apps and a new-found love for meteorology, I became a weather expert. Working closely with our 1st AD, location manager and Bee Film Producer, Tonio, we put a plan in place to ensure we had breaks or unit moves when the weather was heaviest on day two. In the end, the rain actually made for some pretty dramatic and cool shots!”

 

Tonio Kellner, Producer at Bee Film says:

"Because we were shooting in a remote location that was popular with tourists, we needed logistical experts that knew the area like the back of their hands. The LS team backed the multiple locations put forth with a crew that really maximised our shoot time. The rain made it an adventure, but Abi and her team were ever-positive - capable of pre-empting and troubleshooting issues swiftly. The dramatic result these conditions created is befitting of Porsche's 718 models."

 

With teamwork and positivity at the heart of every LS shoot across the UK, Abi Atkinson adds:

"Having a great team that work well together goes a very long way, particularly when the days are long and wet and the schedule tight and challenging. Still we pulled it out of the bag, in true LS fashion, and didn’t let the weather rain on our parade!"

Related News

Aug. 31, 2022

Michal Misinski Teamed Up With Gimmick and Juice for Porsche's Newest Campaign

Porsche enters a new era in youth focused campaign

Dec. 17, 2019

Ad of the Day | Moments from the Royal Mile, Bakehouse Close Is Transformed into a Wonder-Filled Urban Party for Edinburgh Gin's Debut TV Ad

Glassworks’ Duncan Malcolm directs northern soul sensation with support from Annex and LS Productions

Nov. 22, 2019

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

The service production company's extensive experience working with high profile talent supports the scenic new whisky spot from adam&eveDDB

Latest News

Mar. 28, 2024

The Many and Natural History Museums of Los Angeles County Forge Partnership for the Forthcoming NHM Commons Launch

Embarking on a Journey of Digital Innovation and Participatory Engagement

Mar. 28, 2024

Barrett Hofherr Kicks off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum!