Premier League Players Reinforce There Is No Room For Racism Anywhere
Oct. 26, 2021
All Premier League matches taking place between 16 and 24 October will be dedicated to No Room For Racism, as the League and clubs continue to urge fans to challenge and report discriminatory behaviour wherever they see it.
The League has released a video to reinforce the message that there is no place for racist abuse and that fans can play a key role in the fight against discrimination.
The video reminds supporters that the introduction of League-wide sanctions at the start of the 2021/22 season means that anybody found guilty of racist abuse, whether it occurs within stadiums or online, will be permanently banned from all Premier League grounds. Enhanced training for matchday stewards is helping ensure they are equipped to respond to discriminatory abuse and assist in gathering evidence to ban perpetrators.
The campaign and film, which can be seen on TV and social media, were created by FCB Inferno.
To further support the League's long-term commitment to address racism in football and wider society, first-team players have helped create new education resources, which will be made available to primary and secondary schools.
The Premier League continues to work alongside other authorities and organisations within the game to tackle online hate, lobbying Government and challenging social media companies to eliminate abuse on their platforms.
Through its online reporting system, the League supports any players, managers and their families who receive discriminatory abuse. A dedicated team investigates cases to identify perpetrators, with legal action taken when required. Since 2019, the Premier League has been proactively monitoring social media platforms and has reported thousands of items of abusive content to social media companies for removal.
Premier League Chief Executive Richard Masters said:
“The Premier League and our clubs are fully committed to fighting racism. Unfortunately, we are reminded far too frequently that there is more to be done. We will do all we can to ensure action is taken, making it clear there is no place for racial prejudice in football and wider society. We will not stand for it in our grounds and we will continue to work with our clubs and the authorities to make sure players, managers, their families and others do not have to experience online hate. We urge fans to join us and show their support by challenging and reporting any form of racist behaviour, wherever and whenever they see it.”
The new education resources, which will join an existing library of No Room For Racism teaching materials, feature players participating in open discussions with young people involved in club community programmes on topics such as online abuse, allyship and taking the knee. These include Joel Matip (Liverpool FC), Christian Kabasele (Watford FC) and Nathan Ferguson (Crystal Palace FC).
The resources, which explore heritage, discrimination and allyship, are available for free to more than 18,000 primary schools across England and Wales through Premier League Primary Stars, as well as being available for use at home. Young people on the League’s Kicks and Inspires programmes also have access to them via community-run sessions.
Earlier this year, the Premier League launched its No Room For Racism Action Plan, outlining a series of commitments to promote equality, diversity and inclusion and provide positive coaching, executive and player pathways for people from black and mixed heritage backgrounds.
For more information on the Premier League’s No Room For Racism Action Plan, our education resources and for guidance on how to report racism, visit: www.premierleague.com/norroomforracism
Related News
National Highways Shows how "Little Changes Change Everything" in new Motorway Driving Campaign by FCB London
National Highways is highlighting how drivers can make their motorway trips safer and more enjoyable
Home Office Launches Stop! Think Fraud Campaign, with Advertising Push Created by FCB London
A major new government campaign to transform the fight against Fraud has launched across multiple channels
National Highways Asks Drivers to "Lend a Paw" in new Anti-Litter Campaign from FCB London
FCB London’s new campaign for National Highways features three of the animals most vulnerable to harm and death by roadside rubbish
Latest News
Apr. 18, 2024
Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices"
Apr. 18, 2024
Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris
When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car