Production Boutique Rakish Signs Production Duo TWIN for US Representation

Production Boutique Rakish Signs Production Duo TWIN for US Representation

May. 17, 2021

Production boutique Rakish has signed creative duo TWIN for U.S. representation. Comprised of brothers Jonathan and Josh Baker, the technically adept directorial team is known for bringing to life ideas that are wildly imaginative yet rooted in real-world emotion. 

Having previously been signed to Rabbit in New York, then Reset in Los Angeles, TWIN sought a return to the ‘boutique’ sensibility of their early career and being part of a tightly-knit group going after the same goal. In Rakish, TWIN has found a fitting new home to continue honing their commercial chops, while also developing several long-form film and TV projects. 

Josh comments:

“Rakish aligns with everything we love about commercial production. They put the creative first, have a strong level of experience, and carry a hunger to create nice things. We couldn’t be more excited for this next chapter.”

 

Rakish Executive Producer Brad Johns remarks:

“You can’t put TWIN into one box. TWIN understands how to envision and articulate the final product. They can seamlessly blend something fantastical and visually wild with something that feels embedded in the natural world.”

 

EP Preston Garrett expands upon the creative instincts that TWIN bring to the Rakish roster, saying:

“Often it’s the combination of contrasting genres which can be the most enjoyable, and feel the most unique. Regardless of the style they’re exploring, TWIN always aims to move an audience emotionally – even within the most epic of canvases.”

 

The brothers’ perpendicular journeys landed them where they are today. Starting out independently as motion graphics designers at two of Australia’s most esteemed post houses, they made their own transitions into directing commercials solo before joining forces. 

The Baker brothers explain:

“In 2007, we both wanted to move to New York and do the same thing. Rather than directly compete with each other, it made more sense to Voltron ourselves and walk through the door with twice the amount of work. Plus, the advantages of a duo are numerous – not the least of which is having someone to lean on, or look at with ‘how good is this?!’ eyes.”

 

TWIN's genre-bending versatility has attracted a wide range of clients including Beats By Dre, Nike, Honda, Powerade, Google, AT&T, Gillette, HP, Nissan, Hyundai, Heineken, and more. In 2018, TWIN released their debut feature film with Lionsgate – KIN, starring Jack Reynor, Zoe Kravitz, Dennis Quaid, and Michael B. Jordan. Adapted from their short film BAG MAN, which premiered at SXSW, KIN is a sci-fi thriller with stunning visuals that investigates the bond of chosen family.

With over fifteen years of experience directing together, the brothers have caught Rakish’s attention as creators who have retained the zeal and imagination of fresh young directors, while also embodying the wisdom of veteran filmmakers. 

Jonathan states:

"It’s a relationship that is simpatico in every regard. It’s rare at this point in your career to find a team that so effortlessly clicks with the way you like to work and create, and specifically how you connect with the people around you. Rakish is that fit for us.”

Related News

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing

Jul. 28, 2026

Papercut Welcomes Award-Winning Editor Ben Corfield

Corfield was most recently the editor behind Coca-Cola's "No Better Feeling," the brand’s kickoff spot for the 2026 FIFA World Cup

Jul. 23, 2026

M+C Saatchi Sport & Entertainment Evolves Leadership Team to Accelerate International Growth

Laura Coller adds global chief operating officer responsibilities while continuing as UK CEO; Ross Watson appointed managing director UK

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing