PropellerAds Upgrades NIKO AI Agent: A Full Campaign Co-Pilot for Advertisers

Aug. 12, 2026

PropellerAds, a leading advertising technology platform has announced a major upgrade to its NIKO AI Agent. The new version retains the features advertisers already use while expanding its campaign creation, editing, targeting, budgeting, scheduling, creative management, and reporting capabilities. Advertisers can now carry out the majority of campaign operations through a single conversation, rather than working through a series of dashboard setup forms.

More Formats and Campaign Operations

NIKO AI can now create campaigns across Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic. Advertisers describe what they need and NIKO AI builds it, applying full targeting, scheduling and budget controls alongside real time recommendations. 

After a campaign is created, advertisers can update a bid, change a GEO, or adjust the daily cap directly in the chat. NIKO AI changes only the specifically requested fields and leaves every other setting untouched - a meaningful, faster and more precise step up from the editing capabilities available in the previous version. Advertisers can also pull up a specific campaign or their full campaign list and receive a direct dashboard link after every launch.

When testing a new GEO or format, advertisers can ask NIKO AI to clone an existing campaign and adjust only the settings that need to change, without the need to rebuild it from scratch.

NIKO AI levels up - What can it do now?

NIKO AI can now create, edit, and view campaigns across all formats with full targeting, scheduling, budget controls, and real-time recommendations. All of it in one conversation, and with no dashboard required.

• Create campaigns across all formats. NIKO AI’s campaign creation skills now include more formats: Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic. Just describe what you need, and NIKO AI sets it up.
• Edit campaigns right in the chat. Need to update a bid, swap a GEO, or change the daily cap? NIKO AI applies only the fields you want changed, and nothing else shifts. It had basic editing before, but now it’s faster and more precise.
• View any campaign on demand. You can now ask NIKO AI to pull up a specific campaign or your full list, and it’s all there in one window.
• Get rate recommendations anytime. Not sure what bid to set next? Ask NIKO AI before making this next step: it pulls recommended rates for any GEO, format, and payment model. Before, it could show bid suggestions only during campaign setup.
• Get test budget recommendations. That’s probably the biggest question of any novice: how much to start with? And, well, experienced marketers entering new markets struggle with this, too. Now you have a buddy who’ll finally give a reply to that: NIKO AI can suggest a practical starting budget based on your format and target market.
• Set budget limits. Define your daily and total campaign budget directly in chat.
• Configure full targeting in one conversation. You can set GEO, region, city, OS, device, browser, language, ISP, connection type, and VPN/proxy filtering with NIKO AI, with no dropdown menus, just in the chat. Before, NIKO AI could only set your GEO and basic parameters, but it learned quickly!
• Set up dayparting. Schedule your campaigns by day of the week and hour. Just describe the schedule, and NIKO AI builds it for you.
• Get a dashboard link after every launch. After creating a campaign, NIKO AI sends you a direct link to it in the dashboard.
• Ask about formats and payment models. If you are not sure whether CPC or CPM fits your campaign, or which format suits your vertical best, NIKO AI explains and helps you choose.
• Clone campaigns in seconds. Testing a new GEO or format? Ask NIKO AI to clone any existing campaign and adjust only what needs to change with no rebuilding from scratch.
• Manage creatives from the chat. Add and edit creatives, launch them or pause them, all without leaving the conversation.
• Control zone and subzone lists. Manage whitelists and blacklists for zones and subzones directly through NIKO AI.
• Check your stats and balance anytime. Ask for a performance breakdown by GEO, format, date range, or campaign and get your account balance on demand.
• Ask NIKO AI anything about PropellerAds. This one is big: NIKO AI has been trained on our full Knowledge Base, so its answers are not just AI generic guesses. That means you can now ask it how our platform works, what a specific feature does, or which strategy fits your vertical and get answers based on real PropellerAds expertise.

The more you share, the better NIKO AI performs

Context is everything. NIKO AI performs considerably better when advertisers provide more context. Useful details may include the campaign, funnel, offer, goals, target CPA, and what has or has not worked before.

According to testing, advertisers who shared more information about their campaigns and funnels saw up to 144% more conversions than those who provided little or no context. Results from early users also showed that the journey from registration to the first campaign draft was 11 times faster than the manual flow, while NIKO AI campaigns configured through NIKO AI generated two to four times more revenue than manually configured campaigns.

With that in mind, PropellerAds recommends going beyond the basic GEO and format request. By providing detail on the vertical, funnel structure, target CPA, and previous results, advertisers can enable NIKO AI to deliver more precise campaign setups and sharper recommendations, spending less time on manual work and more time on strategy, testing, and scaling.