PULL&BEAR Opens Madrid Flagship Retail Location with Sen Senra AR Music Show by Wildbytes

Jun. 16, 2023

AR is everywhere these days, but how can it help create special experiences for brands? Innovation agency Wildbytes has a few ideas they recently partnered with modern street-inspired retail brand PULL&BEAR to create a PR-worthy extravaganza that took Madrid's main commercial street by storm.
To celebrate the launch of P&B's Spanish flagship store, Wildbytes created an immersive AR music show featuring artist Sen Senra. The unique experience takes you on a journey through the streets of Madrid, allowing you to step into the spotlight and witness a one-of-a-kind performance. By utilizing the latest Google Geolocation API, Wildbytes seamlessly blends the real store location with the digital realm, blurring boundaries and merging music, tech and imagination.

With offices in NY, LA, Berlin, Madrid and Barcelona, Wildbytes is the creative powerhouse that consistently pushes the boundaries of what's possible. Their digital expertise has caught the attention of tech giants and global brands alike, including Google, Jeep, AT&T, Coca-Cola, H&M, Twitter, Volkswagen, Tom Ford, and Dior, to name a few.