Quebec's Health And Social Services Ministry Delivers A Cautionary Tale About Mental Health

Quebec's Health And Social Services Ministry Delivers A Cautionary Tale About Mental Health

Jan. 24, 2022

Collaborating with Cossette Quebec, Director Olivier Staub and production house les enfants put together a surreal story of Kubrickian proportions about isolation and solitude in today's climate.

Anyone can eventually be affected and lean towards a monotonous life on auto-pilot, a painful state of mind that is utterly invisible to others… unless spoken of.

Through powerful and poetic metaphor, Staub assembles frames crafted with usual suspect Jonathan Decoste on cinematography to create a depth of field and distance with our protagonist, accentuating the loneliness and loss in thought.

Complemented with keen and symmetric production design as well as an ethereal soundscape that is half-dream, half-nightmare like, the spot takes us on a daily loop that may just be broken if we open up.

If you feel wrong, please reach out. Help is available.

Related News

Jun. 24, 2025

Cossette and Sea-Doo Celebrate Personal Connections to Water through Mural Art

Created by Cossette, this OOH campaign highlights how Sea-Doo products bring people closer to the water

Apr. 01, 2025

The One Club Brings Professional Development and DEI Events to Toronto

The club's Master Class in Creativity-Toronto, hosted in partnership with Cossette, takes place on April 22, 2025

Mar. 07, 2025

Cossette Breaks the Mold in Motorcycling with Can-Am's Electric Revolution

As BRP unveils its brand-new lineup of Can-Am electric motorcycles, Cossette launches an integrated campaign that shakes up industry norms

Latest News

Jul. 21, 2026

Survey: World Cup 2030 Fan Experience Must Go Beyond the Stadium

Design experts urge organisers and brands to think beyond the stadium experience and create more connected physical and digital journeys for fans

Jul. 21, 2026

Taboola Appoints Roxanne Becker as UK Publisher Director

Becker to accelerate growth of Taboola’s UK publisher network and expand the adoption of its AI-powered DeeperDive product