Raymarine Taps TBA Outdoors for New Creative Strategy and Production

Raymarine Taps TBA Outdoors for New Creative Strategy and Production

Jun. 25, 2025

Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record.

The scope of work spans creative campaign development and production.

Raymarine develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine markets. Its product lines span radar, navigation aids, instruments, fishfinders, communications, software and systems. 

TBA Outdoors is part of TBA Worldwide, a rapidly scaling, independently owned collective of data-driven advertising agencies and marketing specialists.
Raymarine will launch its first work from TBA Outdoors in the summer of 2025. 

Related News

Aug. 19, 2025

Untamed Spotlights the Grit of Anglers in Raymarine's "Earn Your Strikes"

The campaign embraces findings from qualitative research with serious saltwater anglers, which revealed that life on the water includes hardship and near‑misses as well as highlights

Jul. 08, 2025

TBA Outdoors Rebrands to UNTAMED with Fierce New Identity

Driven by grit and a mission to disrupt, Untamed launches with integrated, results-focused strategies to help outdoor brands thrive

Jun. 12, 2025

Vexan Fishing Appoints TBA Outdoors for Marketing Duties

Vexan Fishing, a family-owned maker of fishing gear, has named TBA Outdoors as its marketing partner

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players