"Retiring Species": A Striking Campaign by Findasense and Fundacion Con Vida to Protect Endangered Wildlife

Jul. 15, 2024

Findasense, a 360 creative agency specializing in Brand Experience, in collaboration with Fundación con Vida presents "Retiring Species". This campaign uniquely and captivatingly merges the world of soccer and environmental conservation, leveraging the pivotal moment in the careers of footballers on the brink of retirement to draw a powerful parallel to animal species also on the verge of extinction.

The campaign features four impactful prints, each showcasing a renowned footballer with their most iconic element – their jersey – integrated with the fur texture of an endangered species that corresponds to their nickname. The Ethiopian ibex represents the G.O.A.T., the top star of the Argentine national team (with only 500 individuals left in the world); the Bengal tiger symbolizes the historic top scorer of Colombia (occupying only 5% of their historical range); the panther references the emblematic goalkeeper of the Costa Rican national team (current population estimated between 16,000 and 14,000 members of the species); and the arctic fox represents the Italian-Peruvian forward of the Peruvian national team (in 2022, only about 450 were estimated in Norway, Sweden, and Finland). This visual fusion, besides highlighting the connection between athletes and animals, emphasizes the urgency of protecting these species before it's too late.

lejandra María Muñoz Rivera, Executive Director at Fundación Con Vida said:

"'Retiring Species' is a campaign that primarily aims to raise awareness about the urgent need to protect some of the most vulnerable species. It is an honor to collaborate with Findasense on an initiative that has the power to generate such a significant impact."

 

Esteban Pineda, CEO of Findasense Americas, added:

"Our mission has always been to create brand experiences that transcend and generate positive change. With 'Retiring Species', we have taken this mission to the next level, combining creativity and purpose to inspire greater awareness and action in the protection of our wildlife."

 

"Retiring Species" is designed to capture the public's attention, creating an emotional and visual bond that deeply resonates with the audience. Through this campaign, Findasense and Con Vida Foundation seek not only to inspire action but also to leave a lasting legacy in the conservation of endangered species.