Robertet and Artefact 3000 Studio Open the Digital Gallery "Scented Connections"

May. 20, 2024

A global leader in the creation of perfumes, flavors, and natural ingredients, Robertet perfectly illustrates the harmony between tradition and innovation. Located in Grasse, the world capital of perfume, and founded in 1850, Robertet has stood the test of time, continually adapting to new methods and technologies while preserving its artisanal heritage.

Today, the Group inaugurates its digital gallery Scented Connections. This initiative aims to highlight the uniqueness of its artisans in light of the company's digital transformation.

In the era of AI implementation within work methods, the Robertet Group is keen to demonstrate that the alliance between tradition and innovation can bring significant added value to its expertise. Faced with this challenge, the goal is to creatively prove that the hundreds of data points from olfactory formulas are the product of unique personalities.

The digital gallery Scented Connections represents the response of Artefact 3000 Studio and data artist Tiziana Alocci to this ambitious challenge. By combining art and data science, this initiative offers a unique experience: 30 data art portraits showcasing the uniqueness of each Robertet creator. Created from the data of the last 100 formulas by each perfumer or flavorist, each piece makes this invisible expertise visible. The public is invited to explore this virtual and poetic space and discover, through the portraits, the well-kept secrets behind each iconic perfume and flavor.

And Artefact 3000 Studio will present an augmented reality immersion in the artworks at the VivaTechnology exhibition in Paris, Europe's biggest startup and tech event.