ROSA PARIS Unveils an Unprecedented Brand Film in new International Campaign for Westfield

Jul. 08, 2026

The new brand film, created by Westfield and its agency ROSA PARIS, embodies Westfield's vision – more than a shopping destination, the brand aims to be a place for exploration, discovery, and connection, where visitors can share moments of shopping, dining, leisure, and events.

A genuine creative expression of the brand's positioning, this new campaign brings Westfield's promise to life as an experience destination, where every visit is an opportunity for discovery, inspiration, and sharing.

Its signature, "Many worlds, one place," showcases the breadth of experiences brought together in a single location. The film follows four friends on a dizzying ascent riding an escalator that seems to defy reality. This dreamlike quest plunges them into a succession of immersive worlds – representing the different experiences found in a Westfield destination: fashion, beauty, food, and entertainment – before closing on a rooftop finale that brings the story full circle.

By placing Gen Z at the heart of the film – a generation that already accounts for 31% of visitors across the brand's European destinations – Westfield roots itself in the habits, aspirations, and cultural codes shaping today's consumption patterns.

Tristan Ehringer, Group Marketing Director, Unibail-Rodamco-Westfield:

"This film embodies our vision: creating unique destinations that bring people together around extraordinary experiences. It reflects our ambition to make Westfield a platform for discovery, inspiration, and connection – where everyone can explore new trends, enjoy memorable moments, and share experiences with the people they love."

 

Jean-François Sacco, co-founder of ROSA PARIS:

"We wanted to create an offbeat and fantastical world throughout the film – one that makes you feel the emotion, the wonder, and the modernity of the Westfield experience."

 

Directed by Adrien Lagier and Roman Bellity (BIG Productions), the movie combines fantasy, seamless transitions, and a carefully crafted blend of live action, CGI, 3D, and artificial intelligence, creating a rich visual universe that plunges viewers into the heart of the Westfield experience.

The original soundtrack, "My Worlds," composed by TONAL (Yanis Hadjar of the duo ELSE, Alexandre Legallicier, and Vincent Goazempis), drives the protagonists' ascent and enriches the sensory immersion.

This international campaign will launch in July 2026 across European and US markets. Available in a 1-minute-45-second hero film alongside multiple cutdowns, ranging from 10 to 45 seconds, the campaign will be rolled out across Westfield centres, television, digital, and cinemas, tailored to each market's specific needs.