SAMY Alliance Expands European Footprint with Acquisition of Intermate

Apr. 29, 2025

In a strategic move to solidify its position as the leading independent social-first marketing group, SAMY Alliance has announced the acquisition of Intermate, a top-tier German social media and influencer marketing agency. This acquisition, backed by Bridgepoint’s recent reinvestment in SAMY Alliance, represents a significant milestone in the company’s ambitious growth strategy.

• Intermate: A Social-First Powerhouse in Germany

Founded in 2015, Intermate has emerged as a category leader in end-to-end social media marketing, leveraging proprietary technology and a data-driven platform to deliver best-in-class execution and creator-led strategies. With a focus on maximum brand reach, superior efficiency, and data-driven insights, the company has established itself as a trusted partner for blue-chip leading brands across industries such as automotive, telecommunications, and consumer goods. Operating with a team of 250 employees across Berlin, Hamburg, and Cologne, Intermate generates nearly 100% of its revenue in Germany, making it a dominant force in the market.

• Strengthening Intermate’s leadership in Germany

This move will provide Intermate with access to SAMY’s capabilities and tools to deliver enhanced service to its clients. It will also position Intermate as a global social powerhouse, allowing them to offer not only excellence across DACH, but also a unified, data-driven social media and creator approach that can scale locally across markets in Europe and the Americas. 

The founders and management team at Intermate will continue to focus on delivering the best service and social first experience to their clients in DACH and beyond as key stakeholders in the ongoing creation of a global independent social first leader.

• A Transformative Move for SAMY Alliance

This acquisition marks a significant step forward for SAMY Alliance, expanding its reach into the DACH region (Germany, Austria, Switzerland)—a key European market for social media and influencer marketing. By integrating Intermate’s advanced technology, deep market expertise, and strong client relationships, SAMY also strengthens its position in complementary verticals including healthcare, retail, and e-commerce, while further enhancing its capabilities in paid social, content production, and data-driven consulting.

With Intermate’s social-first approach and proprietary tech, SAMY will scale its services across key platforms like YouTube and TikTok, reinforcing its ability to help brands stay culturally relevant and ahead of digital trends.

This acquisition is also a milestone in SAMY Alliance’s ongoing European expansion, following the opening of its Milan office. With an established presence in the UK, Iberia, Finland, Italy and now Germany, SAMY continues to build a robust network, solidifying its status as a leading independent force in social-first marketing.

Juan Andrés Elhazaz, CEO of SAMY Alliance commented:

“Since starting out, in 2012 for SAMY and 2015 for Intermate, both companies have shared the same ambition: to lead and shape social media communication with the boldest brands. We’ve always seen ourselves as pioneers, challenging the status quo and helping brands connect with people in more authentic, creative and impactful ways. Together, we are ready to lead the evolution of communications and shape the future of social media marketing at a global scale."

 

Philip Papendieck Co-Founder/ CEO of Intermate added:

“For the past ten years, Intermate has been on a mission to shape the social media landscape. In this new chapter, we are incredibly proud to join forces with SAMY Alliance, becoming one of the world’s largest independent social and influencer agency networks with over 800 colleagues across 15 countries. What excites us most is our shared dynamic and social-first mindset. Our teams, especially in the fields of tech and AI, are already working together to leverage our combined capabilities for our clients’ benefit."

 

Héctor Pérez, Deputy Managing Partner of Bridgepoint Europe concludes:

“This marks another important milestone in SAMY Alliance’s international growth journey, and Bridgepoint is pleased to support the team as they continue to scale globally. Expanding into the DACH region with a partner like Intermate strengthens SAMY’s integrated proposition and brings together two highly complementary businesses with deep local expertise and a shared vision. This is a strong step forward in realising SAMY’s potential as a global category leader in social-first digital marketing.”

 

• Building the Future of Social Media Marketing

As SAMY Alliance continues to expand through strategic acquisitions and organic growth, it remains committed to becoming the leading independent force in social media marketing. By leveraging technology, data, and intelligence-fueled creativity, SAMY aims to shape the future of the industry, helping bold brands stay culturally relevant in an ever-evolving digital landscape.

The acquisition of Intermate is another milestone in this journey, reinforcing SAMY Alliance’s position as the go-to partner for brands looking to harness the power of social-first marketing.

The transaction is supported by SAMY Alliance’s existing investment partner Bridgepoint, which became the company’s majority shareholder in 2025.