Securite Routiere Launches Campaign To Encourage Prudent Reclaiming of Roads

Securite Routiere Launches Campaign To Encourage Prudent Reclaiming of Roads

May. 12, 2020

This Monday, May 11, 2020, marks the first day of de-confinement in France, meaning that road users of all kinds including cars, bikes, scooters and motorbikes, will be able to hit the road again. In a new campaign created by the group of agencies Babel + Madame Bovary + Serviceplan for French government Road Safety organization Sécurité Routière, invites French road users to continue with the behaviors of prudence and solidarity that they have so successfully adopted in the past two months during nation-wide lockdown. 

From May 11 road users will have to relearn how to share the road, find their reflexes, and some will have to discover a new mode of movement. At the wheel, you will have to detach yourself from your cell phone, which has become essential in the past two months. It will also be necessary, despite the joy of reunion, to be careful not to forget speed limits, vigilance and sobriety. To remind the general public of the urgent need to respect traffic rules, the group of agencies Babel + Madame Bovary + Serviceplan has designed and produced a campaign that will be rolled out on television, digital and radio. Running across the campaign is a common message: “During confinement, your compliance with the instructions saved lives; continue on the road”. 

Aurélien Bigot and Benjamin Le Coz, both creatives on the campaign commented:

“By working on this campaign, we have - in a way - contributed to the overall solidarity effort. The constraints of shooting (or rather of "non-shooting") due to the containment pushed us to be creative in a different way. We couldn't have any characters or written scenes, so we choose the format of the “vignette film”, a very demanding exercise in terms of narration.”

Related News

Mar. 19, 2024

Mediaplus Named Best Independent Agency in WARC Rankings and Serviceplan Group Takes Top Spot in Independent Networks Category

Mediaplus have enjoyed unprecedented success in the WARC International "Media 100" ranking

Mar. 05, 2024

Serviceplan Innovation Collaborates with Kimera and Design Company Raw Materials on "855-HOW-TO-QUIT" Initiative

Every 6 minutes, someone in the United States dies from opioids and today, there's more than 2.1 million people suffering from opioid

Feb. 28, 2024

Germany's Best Brands 2024 Announced: Nivea, Nike, L'Oreal Paris, and Dyson Take the Lead

First place for the "Best Brand Fashion" went to Nike, while L'Oréal Paris was named "Best Brand Beauty"

Latest News

Mar. 29, 2024

Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge

Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret