See Wind-Power Through a Child’s Eyes in This Beautiful New Audi Campaign

See Wind-Power Through a Child’s Eyes in This Beautiful New Audi Campaign

Dec. 11, 2017

Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes the new Audi g-tron model - a gas-powered hybrid fuelled by wind energy. By reimagining the natural force with childlike wonder, Audi encourages us to consider the possibilities of alternative drive technologies.

Creatively devised by Berlin-based agency, AvL/SE, and produced by Czar, ‘Wind’ is an emotionally honest film told from a child’s perspective. From the backseat of his father’s car, the boy observes the pure power of the wind and how it affects everything around us. Beautifully-executed visual effects give us a glimpse into his imagination: full-grown trees magically transform into floating dandelions, and leaves migrate from tree to tree like birds. The touching film ends with the boy noting that, because his car is powered by wind-energy, it’s the wind that is driving their car. As he looks behind, he sees a CGI wind cloud blowing their car onwards.  

With this new model, Audi expands its work in sustainable fuels. The bespoke fuel that powers the g-tron is produced by Audi itself from wind energy. The new car uses 80% fewer CO2 emissions than other models.

Tasked with showcasing Audi’s pioneering technology in a way that awakens curiosity and emotion, AvL/SE created this thought-provoking campaign, which is spearheaded by the 80-second film.

André Aimaq, CCO & Co-Founder of AvL/SE, comments:

“Most of us think of petrol and pollution when we think about gas, but Audi e-gas is the opposite. To raise awareness about the possibilities of this natural energy, we took an emotional approach rather than going into the complex technology. As an adult, we take the natural force of the wind for granted but when we see it through the eyes of a child, it becomes fascinating and stimulating. With this new campaign, we hope to give Audi’s slogan a new relevance for the future.”

 

‘Wind’ launches on Monday 11th December on TV, online, socials, and print.

Related News

Nov. 30, 2023

Audi Takes to the Road for Social Campaign "Taste of Progress"

Audi is taking audiences close to communities of modern-foragers and master-chefs through a new social content series, Taste of Progress

Aug. 11, 2023

Ad of the Day | The Feeling of Driving the New Audi Q8 e-Tron is Artfully Envisioned by A.I.

Audi Canada has launched "Feel the Art of Audi," a bold creative campaign from Bensimon Byrne

Jul. 07, 2023

Audi Collaborates with Acclaimed Singer Jorja Smith, in a new Campaign by BBH London

Audi UK and BBH London are bringing the story of progress to life in their latest campaign with BRIT award-winning singer

Latest News

Mar. 29, 2024

Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge

Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret