Serasa and Burger King Give Away Burgers to Anyone Brave Enough to Check Their Credit Score This Halloween

Oct. 29, 2026

For many adults, ghosts and monsters are no longer the scariest things about Halloween. Facing their own financial reality might be even more frightening. That insight inspired Serasa and Burger King® to join forces for a second consecutive Halloween campaign, inviting consumers to confront one of the most common financial anxieties: checking their credit score.

Built around the question,“Who’s Afraid of Their Credit Score?”, the campaign, created in partnership with Oliver Latin America, encourages people to take a simple but often intimidating step toward understanding their financial health.

The mechanics are straightforward. On October 30, from 12:00 a.m. to 11:59 p.m., consumers who visit a participating BK® Drive location, open the Serasa app, and show their Serasa Score screen can redeem either a free Cheddar Jr. or Chicken Jr. sandwich. The initiative combines Burger King®’s long-standing Halloween tradition with Serasa’s mission to promote financial education and credit awareness, proving that checking your score may be scary at first, but it can end with a flame-grilled reward.

The campaign is rooted in a playful observation: if adults are often more worried about bills than monsters, what could be more terrifying than discovering their own credit score? By approaching the subject with humor, Serasa hopes to make financial health conversations more accessible and encourage consumers to stay informed about their credit standing.

A Serasa Score ranges from 0 to 1,000 and represents the likelihood that a consumer will meet their financial obligations on time. Generally, the higher the score, the lower the perceived credit risk and the greater the chances of obtaining access to credit, since many companies use credit scores as one of the factors in lending decisions.

The campaign film, produced by Balma Films, launched on October 27 and brings the idea into a classic horror setting. Throughout the story, monsters attempt to frighten a protagonist who appears completely immune to supernatural threats. The only thing that finally triggers panic is a smartphone screen revealing his credit score, reinforcing the campaign’s message that real-life fears can be more unsettling than fictional ones.

From Fear of Bills to Fear of Credit Scores 

The new campaign follows last year’s Halloween collaboration between the two brands. In 2025, Serasa and Burger King® turned overdue bills into the centerpiece of a Halloween activation. Customers who showed a bill at a BK® drive-thru received a free burger, while those who also opened the Serasa app earned a free serving of fries.

The initiative delivered record-breaking results, with more than 177,000 sandwiches redeemed and 233,000 app downloads in a single day.

Renan Maximiano, Creative Director at Serasa said:

"With this campaign, we’re using humor and the spirit of Halloween to show that checking your credit score doesn’t have to be intimidating. Understanding your score is a way to stay on top of your financial life and better understand how the credit market views consumers. When it comes to financial education, information is always your best ally."

 

Beto Rando, Business Director at Oliver Latin America said:

"The best ideas come from turning real-life situations into meaningful brand conversations. Few fears are as universal as facing your own financial reality. By connecting that insight to the worlds of Burger King and Serasa, we created a campaign that is simple, entertaining and culturally relevant."

 

Pedro Laguárdia, Marketing Manager at Burger King® Brazil said:

“Our partnership with Serasa began during Halloween 2025 and continued throughout 2026 through initiatives that prove how culturally relevant ideas and consumer-focused creativity can spark meaningful conversations."

 

Limited to one (1) offer redemption per CPF (Brazilian taxpayer ID) throughout the promotion, and also limited to one (1) redemption per vehicle. Customers who visit a participating BK® Drive location between 12:00 a.m. and 11:59 p.m. on October 30, 2026, open the Serasa app, and display their Serasa Score screen may redeem one (1) Cheddar Jr.® or one (1) Chicken Jr.®, subject to availability and the terms set forth in the official rules. The score will only be viewed by the restaurant attendant for participation validation purposes and will not be photographed, recorded, stored, or linked to the order. For a list of participating BK® Drive locations and the full terms and conditions, visit: Serasa & Burger King® Offer. Additional items or substitutions will be charged separately. Images are for illustrative purposes only. Authorization Certificate SPA/MF No. 02.053421/2026. TM & © 2026 Burger King Company LLC. Used under license. All rights reserved.