Serviceplan, Europe's Largest Independent Agency Group, set up ambitious Leadership Team for Moscow Office

Serviceplan, Europe's Largest Independent Agency Group, set up ambitious Leadership Team for Moscow Office

Nov. 05, 2019

Serviceplan Moscow have announced a new leadership team comprising three women at the top of their game; Evgenia Arabkina, Olga Starichenko and Anastasia Boykova.  The goal of the new team is to take Serviceplan Russia to the next level, and raise the profile of Serviceplan Group's 'House of Communication' in Russia, which offers clients an integrated agency comprised of digital, marketing and creative expertise.

The Serviceplan Group is the largest and most diversified owner and partner-managed agency group in Europe. Founded in 1970 as a traditional advertising agency, Serviceplan quickly developed its “House of Communication” concept, creating the only fully integrated agency model in Germany, combining all communication disciplines under one roof.  With 4,200 employees the Serviceplan Group is represented in 24 agency locations around the world including Moscow.   Serviceplan Russia's new management team aims to put the House of Communication on the map of the Russian advertising industry. The appointment of the new leadership team in Moscow is a natural progression for Serviceplan Group, as it continues with accelerated internationalisation of the House of Communication model.  

Serviceplan Russia Managing Director Olga Starichenko has over 18 years experience in major advertising agencies: Saatchi & Saatchi, Leo Burnett and BBDO leading account services for international Clients such as P&G, Dirol Cadbury, The Coca-Cola Company, Philip Morris, X5 and many more.

Olga Starichenko commented:

“Serviceplan globally stands for “Building Best Brands” and thanks to the concept “House of Communication” we have all possible services to come up with fresh omnichannel campaigns. We are here to offer more energy to our clients and the industry itself. It’s an honor for us to join such a famous network and we’ll do our best to be aligned with our experienced European offices.”


Serviceplan Russia Executive Creative Director Evgenia Arabkina has worked in advertising for more than 15 years, including within the Saatchi & Saatchi and Havas Networks. She set up Havas Life Moscow agency, which focused on the wellness and social responsible advertising.

With her extensive FMCG experience, combined with digital and wellness expertise, she was the leader of Durex global communication development and other global health brands. Arabkina has won multiple awards including; Effie awards, Red Apple, Ad Black Sea and Young Lions Russia. She believes that in order to incite change, you should put passion into your creative ideas.

Evgenia Arabkina said: 

“We are here to change the rules of the game in advertising. This is the time for new creativity, which unites thinking and technology, cultures and talents. Because outstanding creativity is what can change brands into great ones.”


Anastasia Boykova has more than 10 years planning experience. She began her career at McCann Erickson, where she was mostly responsible for Nestle Purina brands, and from a communication point of view she successfully managed Friskies, Felix and Gourmet in one portfolio. In 2013 she joined the strategic department of Havas and became a trusted lead on two of key accounts: RB and Sandoz. Boykova is proud to be responsible for client winning strategies, and proud to enjoy the trust and love of the creative teams.

Anastasia Boykova added:

“We believe that constant challenge is the only way to win in this ever changing world. So we challenge ourselves, we challenge rules of the game in advertising and push the boundaries to benefit our clients.”


Serviceplan Russia is a creative agency in the Serviceplan Group, together with Mediaplus, – full digital services and Louder - experiential marketing agencies.

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