Sir John Hegarty, Juliana Paracencio Among Speakers at ADCE Creative Week 2026

Sep. 29, 2026

ADCE Creative Week returns to Barcelona from 17-20 November, featuring four dynamic days of activities, including international judging, portfolio reviews, Awards Galas, and the highly anticipated ADCE Creative Leaders Summit. 

Adapted from The One Club for Creativity’s long-running Executive Creative Summit, the ADCE Creative Leaders Summit is an exclusive event that brings together agency leaders, founders, and senior executives to share perspectives, navigate industry change, and explore what it takes to lead with clarity, conviction, and responsibility.

Centred on the core theme of "Relationships", this year’s Summit looks beyond the final creative output to examine the human connections that make great ideas possible: trust between clients and agencies, chemistry within creative teams, conversations that spark new thinking, and relationships that transform bold ideas into extraordinary work.

Over two days, 16 industry leaders will take part in 13 sessions, offering candid perspectives and practical insights on the issues shaping their businesses and the wider creative industry — many extending far beyond the traditional scope of creativity. 

Designed as an exclusive programme, the Summit creates a rare space for open conversation, meaningful exchange, and ideas that can be taken back to teams and organisations. A limited number of seats are available.  Please visit the festival website for more details and to register.

Confirmed ADCE Creative Leaders Summit speakers include:

• Sir John Hegarty - Creative Director & Co-Founder, The Business of Creativity
• Juliana Paracencio - Executive Creative Director, Droga5
• Dustin Duke - Global Executive Creative Director, Brand Innovation Lab at Amazon Ads
• Anna Berbiela - Founding Partner, SMLXL
• Guillem Casasus - Co-Founder, SMLXL
• Liza Enebeis - CD and Partner, Studio Dumbar/DEPT
• Sophia Lindholm - Independent Creative Leader
• Tiffany Rolfe - Chair and Global Chief Creative Officer, R/GA
• Pablo Widmer - Global Head of Product Design, Breitling
• Laura Amarelle - Global Head of Brand Communications, Breitling
• Martell Beck - Head of Marketing & PR, Deutsche Bahn
• Malcolm Poynton - Former Global CCO, Cheil Worldwide
• Koka Kamushadze - Managing Partner, Playmakers
• Ulrich Klenke - Chief Brand Officer, Deutsche Telekom
• Abel Sanchez-Hermosilla Martinez - EMEA Head of Brands Innovation, HP
• Corina Alexandra Pop - EMEA Creative Services Lead, HP

The sessions will explore relationships from every angle, including client-agency dynamics, creative co-leadership, and organizational trust.

ADCE Creative Week 2026 full programme

17 November, 2026

• ADCE 2026 Awards judging (not open to the public)
• ADCE Creative Express, an educational initiative designed to inspire the next generation of creative talent through a collaborative international challenge.

18 November, 2026

• ADCE Awards judging, final round (open to the public)
• ADCE Creative Express, final presentations
  Portfolio Review, connecting students and emerging creatives with representatives from 25 leading agencies for direct feedback, career advice, and insight into the industry. 
• ADCE Student Awards Gala

19 November, 2026

• Creative Leaders Summit
• The One Club AI Creative Challenge, bringing participants on stage to tackle a surprise creative brief using AI-powered tools in real time.

20 November, 2026

• Creative Leaders Summit
• ADCE Awards Gala & Closing Party