Snickers Unleashes Hunger Alter-Egos in New Creative

Mar. 24, 2026

Snickers® is launching a new out-of-home campaign, the latest chapter of its globally celebrated platform, ‘You’re Not You When You’re Hungry’. The creative - which will run in 55 markets across Europe and Central Eurasia - is built on a simple, powerful truth: when we’re hungry, who we are can completely change, revealing a version of ourselves that is typically out of character. 

Developed in partnership with AMV BBDO, the OOH series features humorous executions that capture the out-of-sorts behaviours that being hungry leads to. Each animal represents and amplifies a different consequence including a hot headed tiger, a drained snail and a sluggish sloth. 

For years, Snickers has been the go-to satisfaction for those who have fallen foul of hunger. Its role is simple: to fuel people up and get them back to their normal selves, putting a stop to those out-of-character hunger moments before they go too far.

Fabio Ruffet, VP Brands & Content, Europe & Central Eurasia, Mars Snacking said:

"Our 'You're Not You When You're Hungry' platform has always tapped into universal truths to create moments of humour and relief. This new creative is a visual distillation of that idea, playfully capturing the consequences of hunger, and reinforces our broader ‘get back to being you’ positioning."

 

Nicholas Hulley, Chief Creative Officer at AMV BBDO commented:

"Adding to an iconic platform requires bold simplicity. We stripped the idea down to a single question: what does hunger feel like? By visualising those raw, unfiltered hunger moods, we created an instant and humorous shorthand for the core message."