![Sony Interactive Entertainment Get Ballers Ready for the Court in New Campaign](https://adsofbrands.net/images/news/1/17018886037714.png)
Sony Interactive Entertainment Get Ballers Ready for the Court in New Campaign
Dec. 06, 2023
Sony Interactive Entertainment, the maker of the PlayStation brand of products, in collaboration the top-rated NBA video game simulation series NBA® 2K24, is helping fans improve their skills both on and off the courts with its latest ad campaign titled, "Get Ahead of the Game."
In the :30 anthem video, created by adam&eveDDB NYC, Portland Trailblazers star rookie and 3rd overall pick in the NBA draft, Scoot Henderson, shows that he’s no ordinary rookie – that’s because he’s already experienced all the league has to offer with NBA 2K24 on his PlayStation 5.
The new ad features a voiceover from none other than NBA legend and sportscaster, Shaquille O’Neal, and shows how fans and NBA players like Scoot Henderson alike use NBA 2K as a tool to improve their skills on the court, as well. The ad sees Scoot bounce between the NBA court, and the classroom as his career has unfolded with multiple rings on NBA 2K24 on PS5.
Kitao Sakurai – best known for his experience in both feature and commercial productions such as Bad Trip, Dave, The Eric Andre Show, Twisted Metal – directed the spot which launches on December 4th and runs through December 31st.
The integrated campaign will include national broadcast, connected TV, as well as social and digital executions.
Related News
adam&eveDDB Launches new "Feeling First" Positioning as Global Footprint Expands
Revamped visual identity will unify the agency’s four offices
Gerety Jury Choose UK Agency & Production Company of the Year
This week the jury met in London to define the global shortlist and choose the UK agency and Production Company of the year
New Campaign by adam&eveDDB for Paris 2024 Challenges Perceptions of Paralympic Games
adam&eveDDB dispel harmful misconceptions about the Paralympic Games in their empowering new campaign
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination