Squarespace's Latest Brand Campaign Showcases Unconventional Business Ideas Coming to Life

Oct. 15, 2025

Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has released its latest brand campaign: three new spots that build off last year's "Change Your World" series. 

The campaign turns up the dial to showcase more unconventional business ideas coming to life with the help of Squarespace. From an adrenaline junkie who turns her house into a skydiving school to a goth who restyles her colleagues on the fly, their dream businesses become real with each click and drag.

Directed by filmmaker Walid Labri of Love Song, the short films capture the feeling that comes with starting something new and the central role a website plays in making it real. With Squarespace's design-driven platform, AI-powered website building tools, and all-in-one business management features, turning a big idea into a business has never been easier. 

New this year, each spot is paired with a custom website design inspired by its story and aesthetic, available now for Squarespace customers to explore and customize.

Ohm, Goth, and Skydive are now live across CTV/BVOD, Paid Social, Online Video, and Display in the U.S. and U.K.