Starlight Creative Makes Push Into North America

Aug. 23, 2022

Marketing and creative studio Starlight Creative, long a pillar of Ukraine's media community, has expanded its creative marketing, design, and digital content services into the North American market. Led by Olena Martynova (CEO), Oleksii Riepik (Executive Creative Director), and Mykola Kononuchenko (Producer, Client Service), Starlight Creative draws on more than 15 years of experience in marketing for entertainment and brand clients. The studio cements its presence in the US with an upcoming project for CNN Docufilms.

With a remote team of 200, including creative directors, designers, video editors, and digital specialists, Starlight Creative is known for producing striking 360° campaigns and content for Ukrainian and international clients alike, from concept through production. 

Martynova explained:

"We believe that stories can make the world a better place – that they do change history and people's lives. It’s why we help every one of our clients tell their stories with the kind of passion and proficiency that we bring to each project."

 

On the entertainment marketing front, the studio has produced opening titles, show packages,  campaigns, and large-scale events for domestic hits like Love in Chains, School, and Early Birds, as well as global imports like X-Factor, The Voice, Dancing with the Stars, The Bachelor, and Ukraine’s Got Talent. The company recently extended its streak of award-winning work with a Silver Promax Global Award for its rebrand of CTV Network.

 

Martynova said:

"Our amazing team includes EFFIE award winners – and even alumni from Servant of the People, the show that made Volodymyr Zelensky famous before he became an international hero."

 

The studio is eager to collaborate with US-based entertainment brands, with an eye toward prestige feature studios and streamers, and they are confident that the unique Ukrainian perspective they bring will make them stand out. 

Repik explained:

"While they are clever and eye-catching, many of our projects are united by themes of sincerity and frankness. Our creative work aims to embrace true desires, emotions, and even universal fears like injustice or loneliness. We feel that being unafraid to inject these feelings into the creative marketing for our projects leads to exceptional results, regardless of where in the world we are speaking."

 

Beyond just expanding into the US market, Starlight Creative has created an ongoing project dedicated to journalists that were killed in the Ukraine war: http://mediamemorial.in.ua/en. Through this, a part of the company’s revenue will support charity projects in Ukraine, as well as the families of journalists who were killed or injured in the ongoing war.  

Martynova concluded:

"We are at the heart of the world’s history right now, and our hearts are waiting to make new stories for our clients."

Starlight Creative has exclusive representation in North America by Aspire Artists Agency.