Straight Talk Wireless Gives it to You Straight with New Ads Featuring Jim Gaffigan

Aug. 04, 2023

Attention Walmart shoppers: Straight Talk Wireless, a leading no-contract wireless carrier sold exclusively at Walmart, Walmart.com and StraightTalk.com, today announced a new ad campaign featuring actor/comedian Jim Gaffigan.

The spot marks Straight Talk’s first live-action campaign in four years, and highlights the brand’s new family plans, which offer discounted rates for customers adding one or more additional lines to their qualifying Straight Talk plans. Finally, sharing with the family – or anyone – is easy.

Cheryl Gresham, Chief Marketing Officer of the Verizon Value organization said:

"Jim's comedy and work ethic embodies who our customer is: observant, hard-working, a little bit skeptical of something that might seem too good to be true, and loves to talk about their family. We immediately thought of Jim as the perfect partner to explain the value in our new plans and to do it in a really entertaining way."

 

The creative is developed by ad agency FCB NY and features Jim taking over a Walmart store to do stand-up and connect with shoppers – showing the benefits of “using” their loved ones to save on wireless. The :30 video is airing now on all major networks/platforms.

Jim Gaffigan said:

"Straight Talk makes life easier and simpler for people with large families like mine, or even people with lots of friends who feel like family. The commercials we made inside Walmart stores were hilarious. Working with Straight Talk was fun and joining them on a campaign that helps people save more money is the cherry on top."

 

With Straight Talk’s new family plans, more lines equal more savings. Multiline discounts are available on the best-selling Silver Unlimited plan, which includes 5G unlimited high-speed data, 5GB of hotspot, and unlimited calling to Canada & Mexico, ensuring consumers never have to compromise when looking for value. Available exclusively at Walmart, Walmart.com, and StraightTalk.com. Straight Talk is a great option for people who want the freedom of no-contract plans, and access to America’s most reliable 5G network at a low price.