Sugarhi Welcomes Sam Swisher As Managing Director & New Company Partner

Sugarhi Welcomes Sam Swisher As Managing Director & New Company Partner

Dec. 06, 2021

Industry visionary Sam Swisher has signed with Sugarhi as the company’s new Managing Director and partner. Co-Founder of WoodShop Studios, a successful production company specializing in food, beverage and product, Swisher’s creativity and passion for production led to a career-long mission to perfect quality, craftsmanship, content development and repeat, long-term, client experiences. At Sugarhi, Swisher joins Co-Founders and long-time collaborators, Director/DP team of Jake Banks and Florian Stadler, well-known in the industry as Jake + Flo.

Banks expresses:

“Florian and I couldn’t be more excited to bring on such an experienced Executive Producer to oversee our sales teams and work with our clients. Sam has been a real expert in the tabletop food and beverage world for over a decade. This move couldn’t come at better time at Sugarhi, as we are moving from a small startup to a premium ‘go-to’ creative solution in the industry. Sam brings the perfect balance of innovation and experience to each aspect of the production process. Sam's track record for success speaks for itself.” 

 

According to Swisher, he has had a lot of respect for Jake’s talent over the years.

Swisher offers:

“What’s the expression? If you can’t beat ‘em, join ‘em? Jake is an award-winning creative specializing in motion design, animation, visual effects and live-action production. Or, as I like to say, a ‘creative unicorn.’ Sugarhi should be seen as an award-winning, creatively-driven production company that will undoubtedly prove to be a value add for both agencies and brands alike. With little to no overhead, we can shoot and do postproduction from anywhere in the world. We are perfectly positioned as a one-stop-shop for unparalleled visual freshness. We feel like we have developed the delicious recipe for creating and delivering captivating brand campaigns rooted in all kinds of crave-able, lick the screen-type, moments.”

 

Sugarhi has wasted no time in continuing the creative process. The company recently finished a beautiful, conceptual commercial for Calphalon cookware, the campaign design for the launch of Michelob’s new Organic Hard Seltzer, and the creative campaign for Budweiser’s new 2021 Patriot Cans, as well as three individual campaigns for the American chain of fast casual restaurants.  Denny’s and Zaxby’s returned to Sugarhi as repeat clients.

Both Banks and Swisher have expressed their anticipation for future collaborations and are ready to tackle key goals moving into their new partnership, which include: pushing what is creatively possible, continually elevating the company’s portfolio, and building relationships with clients and brands. They plan on introducing the multidisciplinary “one-stop shop” and Director/DP team to clients across the globe, fortifying their live-action and post-production capabilities, and most importantly of all – having fun while doing so.

Sugarhi Co-Founder and Cinematographer Florian Stadler also looks forward to having Swisher onboard.

Stadler concludes:

“Adding Sam to the mix is the trifecta and as exciting as it gets. Combining Sam's years of experience as a leader in the tabletop/food world, Jake's vast experience in design, live-action and lifestyle, along with our deep and diverse shooting experience will be transformative. I can’t wait to see the results from this amazing recipe and share it with our current and future client.”

Related News

Mar. 27, 2024

TBWA\RAAD Names Catherine Bannister as New Chief Strategy Officer

TBWA\RAAD today announced the appointment of Catherine Bannister as its new Chief Strategy Officer, effective immediately

Mar. 20, 2024

Cut+Run Announces the Signing of Editor Jorge Sandoval

Jorge is known for his visually compelling and inventive narratives that shine through in his work across film, music videos, branded content and commercials

Mar. 19, 2024

Mary Kate Velentino Named Executive Producer at Sonic Union

Mary Kate joined Sonic Union just over five years ago and enjoyed a successful tenure as Sonic Union’s Senior Producer

Latest News

Mar. 28, 2024

Dirt is Good's Persil Plays the Villain in new Short Film Starring Arsenal's Bukayo Saka

The brand drove hype and surprised Arsenal fans ahead of the cinema premiere of their new short film, "The Autograph", starring Bukayo Saka

Mar. 28, 2024

Ad of the Day | Domo's Jonathan Klein Directs the Film Debut of Jack in the Box's Newest Menu Item

Creative collaboration studio DOMO premieres its latest hidden camera-style brand collaboration with Jack in the Box and TBWA\Chiat\Day