Swarovski Collaborates with Aimee Lou Wood for "Note to Self"

Aug. 24, 2022

Somethin: Else Creative Studios is behind a new collaboration between Aimee Lou Wood, star of the Netflix hit Sex Education, and Swarovski, the accessories and jewellery brand, as well as creating a new film highlighting the partnership.

"Note to Self", the one-minute hero film at the heart of the campaign, takes a wry look at the idea of recognising the different sides of yourself and doing what’s right for you.

In it, we see Wood celebrating that feeling of suddenly winning some free time when a social event is canceled last minute. She wants to make the most of it and sets about putting into practice various bits of self-improvement advice she’s heard, from organising her wardrobe to daily journaling – before she remembers the most important "note to self": do whatever you want to do.

Somethin: Else also created a series of product films and photography to run during the three months of the campaign.

Wood is both respected as a stage and screen actress, winning two BAFTAs for her role as Aimee Gibbs in Sex Education, and beloved by fans for her down-to-earth attitude. She worked hand-in-hand with the Somethin: Else team on "Note to Self", providing her creative expertise on the script writing, styling and all elements of production.

In the film, she appears in a variety of looks, from T-shirt and jeans casual to ready for a night out, and wears a selection of Swarovski jewellery and accessories. The partnership will also see Wood appearing in Swarovski at the next red carpet event she attends.

Mark Rivers, Executive Creative Director at Somethin: Else, said:

"The team at Swarovski were instantly on board when we suggested a partnership with Aimee instead of the usual transitory influencer tie-up, and the results have really paid off. Aimee is not only a hugely talented performer, she’s got a great eye and made a valuable creative contribution to this collaboration."