TBWA \ Nissan United Launches a new Campaign for the All-New Nissan Qashqai: "Follow That Car!"

Oct. 15, 2026

Follow That Car!

Hollywood has taught us that this phrase usually kicks off a car chase where one car eventually catches another. But what happens when you’re chasing the new Nissan Qashqai with e-POWER Hybrid, with up to 1,280 km of range? Well, that’s when things get complicated.

That’s the premise of "Unstoppable,” Nissan’s new campaign for its flagship crossover and its unique e-POWER Hybrid engine technology. A mother in her dressing gown chases the Qashqai in a taxi, on a motorbike, in a truck and even in a plane, but none of them can keep up. Finally, after a spectacular parachute jump and reaching her destination, we discover why she went to such extraordinary lengths: her husband, who was taking their children away for the weekend, had forgotten one of their favorite teddy bears.

Produced by Partizan and directed by Antoine Bardou-Jacquet, this spectacular chase centers on a human, relatable story brought to the screen in an extraordinary way. The production’s extreme attention to detail lets the craft shine through in every frame of this exciting, thrilling story.

And the journey doesn’t stop with the hero film. The launch is supported by more than 50 digital and social-first assets rolling out across more than 30 markets. 
 
Together, they turn a single film into a connected content ecosystem that brings the Qashqai’s exceptional range and the campaign’s human story to life across every screen.