The Gerety 2021 Deadline Has Been Extended Until April 30
Apr. 06, 2021
The Gerety 2021 deadline has been extended until April 30 and a new category for humour is announced.
The humour category will celebrate the best in advertising humour. Funny advertising becomes a part of popular culture. Just like Whassup for Budweiser by DDB Worldwide Chicago or The Bear for Canal+ by BETC Paris.
At last year’s Gerety there was The Punishing Signal from FCB India that would have been an ideal candidate for the humour category.
Gerety Ambassador Uma Rudd Chia, Co-Founder & Executive Creative Director at KVUR in Singapore commented:
“People don’t remember names or facts about advertising campaigns. What they remember is the feeling the ad leaves them with. That’s why humour is important in advertising. And because men and women laugh at different things, humour isn’t necessarily gender neutral - and this reminds us of the need for diversity in advertising!”
Instead of categories, the Gerety Awards are judged by Cut’s (like a diamond). There are now eleven possible Cuts to enter, and any type of media can be submitted within each. Judging is based on the entries received in each Cut, regardless of medium. Entries submitted must be broadcast, published or released in a commercial environment with client approval between January 1st, 2020 and the closing date.
The Gerety shortlist will be announced the first weeks of June followed by jury panels from around the world discussing their favourite campaigns. The Gerety Awards shortlist will be the predictor for all other award shows in 2021, and an important benchmark for the industry for the best in advertising from the female lens.
Related News
Gerety Awards Welcomes Adobe as new Sponsor for 2024
As the final deadline for the 2024 Gerety Awards approaches on May 10th, the Gerety jury prepares to select the French Agency and Production Company
Gerety Awards 2024 Final Deadline
Time is running out! The final deadline for the Gerety Awards is quickly approaching on May 10th
The Industry Club Goes 100% Employee Owned as it Marks 13 Years
Team to have a "meaningful stake" in present and future Celebrating 13 years in business as a team of 10 Launching Just One Tree initiative to combat climate change
Latest News
Apr. 24, 2024
ArtClass Content Promotes Logan Gilmore and Brian Keegan to Executive Producer
Gilmore will serve as a live-action EP, and Keegan will be the EP of post-production
Apr. 23, 2024
Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation
The Brooklyn-based filmmaker offers a unique approach at blending dark comedy with unconventional storytelling, placing humor in unexpected places for clients