The Gerety Awards Launch a Call for Entries campaign With a Message of Action to the Industry as a Whole
Feb. 11, 2020
What does a woman have to do to get onto an advertising jury? The Gerety Awards launch a call for entries campaign with a message of action to the industry as a whole.
It always becomes news when an ad award show jury makes 50/50 gender parity. Despite all the talk, most jury members are still men. As the first ad festival with an all-woman jury working to counterbalance that, the Gerety Awards decided to create an awareness campaign that would get the industry to walk the talk. Purple moustaches were sent to prominent female leaders in the advertising industry, asking them to pose for a picture with the question: What does a woman have to do to get onto an advertising jury?
Svetlana Copic, Founder of No Agency that has created the campaign for Gerety, says:
“As a festival with the unique approach to gender equality, Gerety Awards had both the credibility and the courage to turn its call for entries into something much bigger. After decades of the “one girl in the jury” situation, the change has finally started to happen, but this is just the beginning and we need to keep the conversation going. Sometimes, mocking the status quo is the best way to change it.”
Launched in January of 2019, Gerety Awards marks the first time a jury's been united to select the best in advertising—all advertising, not just advertising made for women—through the female lens. Women make 80 percent of purchasing choices so it creates a benchmark that is relevant to the market reality, all while correcting an industry norm of male dominated juries.
The entry deadline is March 13 2020. All types of media can be entered into any of the Gerety Awards 10 categories called CUTS, (like a diamond) Media, Innovation, Entertainment, Communication, Craft, Experience, Works for Good, Health, Pharma and Portfolios. All advertising works broadcast between January 2019 and the deadline are eligible for entry and the works are judged on two criteria: originality of the idea and its execution.
Related News
Gerety Awards Welcomes The Industry Club as new Sponsor for 2024
The Gerety Awards are happy to announce The Industry Club as one of its new sponsors for its 6th edition
Gerety Awards Presents: Gerety Talks Health and Pharma Advertising (Ep. 1)
Gerety Talks Health and Pharma advertising with Pamela Savage, Collette Douaihy, and Michelle Tucker. Tuesday, March 19, 2024.
The Gerety Jury: A Powerful Perspective
The Gerety Awards 2024 deadline is Friday, April 12th.
Latest News
Mar. 28, 2024
Ad of the Day | Domo's Jonathan Klein Directs the Film Debut of Jack in the Box's Newest Menu Item
Creative collaboration studio DOMO premieres its latest hidden camera-style brand collaboration with Jack in the Box and TBWA\Chiat\Day
Mar. 28, 2024
Fiverr and Steven Bartlett Partner to Support UK SMBs to Reach their Breakthrough Moment
Fiverr launches competition with Dragon’s Den star offering three grantees unique mentorship and £10,000 Fiverr credit